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LONDON - Skype has appointed Juliet Blackburn as director of consumer marketing from the AAR....by the AAR. The AAR has also announced that it has appointed Linsey Wooldridge, the former head ...
The pitch was handled by the AAR and will see the McCann handle TV, with Momentum managing point of sale and digital marketing activity. Subway had previously worked with Glasgow-based Frame, which developed the chain's 'Sub of the day' positioning in 2006. The incumbent participated in the pitch along ...
Blackburn took up the post following nine years at brand-agency inter mediary AAR. At Skype, she oversaw global marketing strategy and rep orted to vice-president and gen eral manager of consumer business Neil Stevens. Blackburn has left the company to work as a freelance consultant, assisting brands ...
The incumbent on the UK Budweiser account is Fallon, which was appointed prior to the merger of Anheuser-Busch and InBev last year. On the shortlist is Fallon, RKCR/Y R, which held the account before Fallon, and DDB London, the incumbent on the global business. The review is being handled by the AAR ...
Team Saatchi, Kindred and DCH are pitching against incumbents DLKW and digital agency Logan Tod Co for the business, with the review being handled by the AAR. The successful agency will create advertising for all of HomeForm's brands. Mark Collier, the group marketing director of HomeForm, said ...
In December the incumbent Lowe withdrew from the pitch, having worked on the account since August 2006. The pitch also involved MCBD. The department store chain called a review of its above-the-line arrangements in November. The pitch process was handled by AAR, and led by John Lewis' head of brand ...
; mso-bidi-language:#0400;} The company is working with the AAR to identify an agency ... in the UK and also in Europe; with regard to this particular project, we are working with AAR to help us ... excellent relationships with a range of agencies and our decision to work with AAR on this specific brief ...
The brief, which is being handled by the AAR, is expected to be completed by the end of September. This will be the first time that the bureau has produced an ad campaign, although it works with PR firm Mustard Communications. Founded in 1993, it is funded voluntarily by its members who are predominantly mushroom growers ...
Skype will continue working with incumbent agency Albion until the end of the year. The winning agencies picked up the business following a pitch managed AAR. Skype has initially shortlisted TBWA together with Wolff Olins, while Rapp partnered with Interbrand, with Draft FCB and Euro RSCG Group ...
The appointment follows a review handled by the AAR which saw McCann Erickson pitch against Rapier, WCRS, MCBD. JWT was the incumbent on the account since 2003, but the agency did not repitch for the business. The DIY retailer called the review in January, and appointed Rapier to work on a strategic ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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