Digital & Direct: Digital choice - Mazda
03 Mar 2009 | by Juliet Blackburn, Business director, AAR
This microsite is an excellent example of campaign integration for the enhanced Mazda 2 model.
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Name: Kerry Glazer Job: Chief executive, AAR Professional mission: Build successful partnerships between clients and agencies Personal mantra: Be honest, be fair, be nice 7.30am Leave the house. 7.31am Return to pick up car keys. 7.32am Return to pick up mobile. Kiss two sleepy children ...
This microsite is an excellent example of campaign integration for the enhanced Mazda 2 model.
Walking past Charing Cross Station on Thursday, I just couldn't help but notice the enormous lamp-post sign showing leaves on a railway line with the supporting caption, one pain in the bum you're lumbered with, and one you're not , a message from the botty experts
LONDON - Julie Constable, the head of direct marketing at the AAR, is moving to Agency Insight....Voelkel, before her 1999 move to the AAR. Constable said: I am looking forward to having a much broader ...
Agency search and selection firm AAR is to launch a range of PR-specific services in a bid...AAR, which stands for Advertising Agency Roster, has created AAR+, which claims to smooth the pitch ... pitches. Two AAR+ products, Kick Start and Check Up, have been unveiled to enable in-house PR teams to maintain best practice in managing both recently-appointed consultancies and ongoing relationships. AAR ...
The AAR is launching an agency selection service for the contract publishing market in association...The AAR will help to find the most suitable publisher to match a client's brief. It will manage ... the initial client brief, the AAR will screen a shortlist of agencies, set up chemistry meetings between ... of advertising and media services at the AAR, will oversee the service. ...
The AAR has poached BT head of broadband marketing communications Juliet Blackburn to lead a new...The AAR has poached BT head of broadband marketing communications Juliet Blackburn to lead a new ... campaign, to developing and managing e-CRM projects. Blackburn is the latest specialist to join the AAR ... division. AAR director of media services Paul Phillips said the digital division was set up to combat ...
The AAR, the service for clients seeking new agencies, is bolstering its direct marketing offering...The AAR, the service for clients seeking new agencies, is bolstering its direct marketing ... brief is to act as the day-to-day contact for clients and agencies and build the AAR s range ... increasingly into DM services. Constable s role is currently being overseen by the AAR s director of media ...
The Advertising Agency Register (AAR), which acts as a broker between agencies and companies...The Advertising Agency Register (AAR), which acts as a broker between agencies and companies ... . AAR holds the details of 75 advertising agencies on its register, and last year played a role in 60 ... market, AAR has hired Alex Young, currently PR manager at advertising agency BMP/DDB, to head its PR ...
pitch, which is being conducted through the AAR....The AAR's digital arm, headed by Juliet Blackburn, is in the process of drawing up a shortlist of creative agencies to pitch for the business. In February last year, Abbey National unveiled a major creative redesign of its online look and feel - the first revamp of its website since Abbey first launched ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.