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Creative agency body the AAR has hired Juliet Blackburn, BT s former head of new media, to launch...Creative agency body the AAR has hired Juliet Blackburn, BT s former head of new media, to launch ... was BT s head of new media. She told Revolution that the AAR, which represents clients looking to get ... the top 100 big agencies, but the specialists as well, she explained. The AAR currently helps clients ...
to a survey by the AAR. Only 16.6 per cent of the top 20 advertising agencies had a budget (not ... , the last time the AAR's agency new-business resource survey was conducted. The survey also found ... cent. Paul Phillips, the managing director of the AAR, said: "On one hand, agencies of all sizes ...
The AAR reveals its rankings of the best new-business performers of last year....Kennedy 5 Source: AAR Notes: Total new-business wins from any source ... 36.4 Source: AAR Notes: Conversion rate in competitive pitches, whether open or roster. NB. Agency ...
- The AAR has appointed its first head of marketing, Michelle de Young, who joins from the media...- The AAR has appointed its first head of marketing, Michelle de Young, who joins from the media ... , BBC Magazines and John Brown Publishing. She said: The AAR has developed into a huge service ... , but this is a business and we have to market it. Martin Jones, the managing director of the AAR, said ...
- The AAR has appointed its first head of marketing, Michelle de Young, who joins from the media...- The AAR has appointed its first head of marketing, Michelle de Young, who joins from the media ... , BBC Magazines and John Brown Publishing. She said: The AAR has developed into a huge service ... , but this is a business and we have to market it. Martin Jones, the managing director of the AAR, said ...
AAR, the search and selection service for the marketing industry, has revamped its identity...the next few weeks. The AAR wants to communicate that its expertise goes beyond its original function ... that it promotes the AAR's core offerings across marketing disciplines. ...
LONDON - Pitch organisation AAR is launching an end-to-end relationship management service for its...Known primarily for agency search and selection, AAR is branching into consultancy after research ... and integration at AAR. After that, there is normally a honeymoon period but our research showed that some ... already signed up. AAR is currently handling the field marketing pitch for tobacco company Gallaher ...
-business performers last year, according to new figures from the AAR..... The AAR only includes London-based agencies with more than five new-business wins in the tables ... 's business." Paul Phillips, the managing director of the AAR, said: "Those agencies that are better ... 8 Source: AAR. BEST PITCH CONVERSION RATES Rank Agency ...
The AAR has released a report analysing new-business moves in 2000, based on information from its...The AAR has released a report analysing new-business moves in 2000, based on information from its newbizmoves database. The data confirms that dotcoms, despite suffering from negative press, dominated new ... of the AAR, Martin Jones, said: I think it will come as no surprise because of the sheer number of dotcoms ...
We know things have fallen a bit flat on the new-biz front, but is this any reason for the AAR
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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