AAR reveals continued fall in creative reviews
02 Aug 2002 | by MATTHEW COWEN
to new figures published by the AAR....is always a reflection of an agency's personal experiences, the AAR's director of advertising, Martin Jones ...
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to a survey by the AAR. Only 16.6 per cent of the top 20 advertising agencies had a budget (not ... , the last time the AAR's agency new-business resource survey was conducted. The survey also found ... cent. Paul Phillips, the managing director of the AAR, said: "On one hand, agencies of all sizes ...
to new figures published by the AAR....is always a reflection of an agency's personal experiences, the AAR's director of advertising, Martin Jones ...
pitch, which is being conducted through the AAR....The AAR's digital arm, headed by Juliet Blackburn, is in the process of drawing up a shortlist of creative agencies to pitch for the business. In February last year, Abbey National unveiled a major creative redesign of its online look and feel - the first revamp of its website since Abbey first launched ...
The AAR has cut its annual fee from media agencies following a poor year for new-business leads.....2 per cent from £7,000 to £6,500. Member agencies were alarmed last January, when the AAR put its ... on this year." However, Paul Phillips, the company's director of media and advertising services, said the AAR ... of agency economic pressures and conceded that the influence of the auditors had grown, but said the AAR ...
The AAR has cut its annual fee from media agencies following a poor year for new-business leads.....2 per cent from 7,000 to 6,500. Member agencies were alarmed last January, when the AAR put its ... on this year." However, Paul Phillips, the company's director of media and advertising services, said the AAR ... of agency economic pressures and conceded that the influence of the auditors had grown, but said the AAR ...
, juiciest accounts, the AAR has just released its own analysis of agencies' new-business machines (page 4...and only three out of the top-ten agencies made it into the list. What the AAR's figures do is to set a ... 8 10 Leagas Delaney 7 Source: AAR. ...
New research commissioned by the AAR has revealed that only 12 per cent of clients have contributed...The research, The New Business Marketplace 2003, is an attempt by the AAR to get a full picture of new-business conditions in the UK. The findings are drawn from the responses to a questionnaire sent ... spectrum of pitches lasting from ten days to more than 14 weeks. Martin Jones, the AAR's owner, said: "It ...
The bank and credit card provider is reviewing the business through the AAR. It currently splits the bulk of its media between Starcom Motive and The Media Shop. David Coleman Media also handles some buying for HFC. HFC, which owns the Marbles and GM cards, is reviewing in a bid to get the best from ...
PricewaterhouseCoopers is looking for a creative agency. The review is being handled by the AAR.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.