Mini hands digital ad task to Profero and Glue
19 Jun 2006 | by by Larissa Bannister
following a five-way pitch handled by the AAR.
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Mini kicks off hunt for online CRM agency
17 Sep 2009 | by Claire Billings
The review is part of a statutory process. Lida, the incumbent, has been invited to defend the business. The car company has appointed the AAR, which has contacted direct marketing agencies with strong digital credentials. The brief is understood to cover electronic customer relationship marketing ...
Work Club lands Alfa Romeo's global digital account
29 Oct 2009 | by Claire Billings
The business includes Alfa Romeo's pan-European account, which was won by R/GA in January after a pitch through the AAR. Alfa Romeo and R/GA have since parted company, having worked together for just eight months. Work Club was the runner-up to R/GA in the final shoot-out of the original European pitch ...
BMW hires Dare to handle digital account
05 Mar 2008 | by Gareth Jones
. The pitch has been overseen by the AAR. BMW s digital account was previously held by Altogether Digital ...
The World: New York - ExxonMobil hands $40m ad task to Euro RSCG
17 Feb 2006
and was managed by the intermediary AAR Partners in New York. The Texas-based oil giant spent $13 million ...
Mini reviews digital task ahead of hike in spend
29 Mar 2006 | by James Quilter
. The review is being handled by the AAR, which has started to line up agencies to pitch for the business ... . LIDA won Mini's direct account after a three-month review through the AAR. The account was previously ...
Mini reviews digital task ahead of hike in spend
29 Mar 2006 | by by James Quilter
. The review is being handled by the AAR, which has started to line up agencies to pitch for the business ... . LIDA won Mini's direct account after a three-month review through the AAR. The account was previously ...
BMW shortlists four agencies to pitch for advertising business
26 Jan 2010 | by Matt Williams
The car manufacturer held initial meetings with the shortlisted agencies yesterday (Monday), with pitches for the business due to be held next month. The process is being handled by the AAR. WCRS, which is owned by Engine, has been the incumbent on the advertising account for almost 30 years. Dare ...
Luxury car marque Rolls-Royce seeks ad agency
26 Jun 2008 | by Kunal Dutta
The BMW-owned luxury car manufacturer has approached a number of shops through the AAR. A shortlist is expected next month, with a final result scheduled for August. It is understood that the car-maker is looking for agencies with experience beyond advertising, including customer relationship marketing, trade ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
