Hotline: Kickers shortlists agencies for creative account
27 Jan 2006
by the AAR.
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The World: New York - Lee reviews $30m assignment
07 Oct 2005
Lee Jeans has appointed AAR Partners in New York to handle a review of its $30 million above
News brief: Signet looks for agency
26 Oct 2005
the AAR, 18 months after handing the business to McCann-Erickson. The jeweller has worked with three
CAMPAIGN DIARY: I’m only a Punter but ..
08 Aug 1997
Ooo aar, dead man in a car. The Puma ad may be smart, sexy and stylish, but so what? Has nobody...Ooo aar, dead man in a car. The Puma ad may be smart, sexy and stylish, but so what? Has nobody read the National Enquirer over the past 25 years and discovered the truth about Steve McQueen - that he s dead? So, how on earth did they get him to agree to star in the ad? On his deathbed ...
Briefs
09 Nov 2000
after a four-way pitch overseen by the AAR. The redesign will focus on bringing a unifying identity...Aristoc, the hosiery and lingerie manufacturer, has appointed branding and corporate specialist Dew Gibbons to redesign the packaging for its entire product range. The London-based agency was appointed after a four-way pitch overseen by the AAR. The redesign will focus on bringing a unifying ...
REVIEW: Marketing and advertising news in the week's press
17 Aug 2001
Warehouse, the women's fashion chain, has appointed J. Walter Thompson to launch its first major advertising campaign. The appointment follows a pitch that was handled by the AAR. Beverly Johnson, Warehouse's head of marketing, oversaw the pitch. The company is hoping to develop a greater following ...
John Lewis awards account to Adam & Eve
04 Feb 2009 | by Joe Thomas
In December the incumbent Lowe withdrew from the pitch, having worked on the account since August 2006. The pitch also involved MCBD. The department store chain called a review of its above-the-line arrangements in November. The pitch process was handled by AAR, and led by John Lewis' head of brand ...
Kickers hunts ad shop for revamp
07 Dec 2005
The Pentland Group-owned business has traditionally relied on word of mouth and PR, but it is now seeking to increase its marketing spend. The selection process is being handled by the AAR. Earlier this year Kickers opened its first concept store, designed by Dalziel & Pow, in the Gateshead Metro Centre ...
Virgin is not so innocent, claim angry agencies
23 Oct 1997 | by LISA CAMPBELL
strategy documents and extensive market research in the course of their pitches. AAR has acted ... on the issue. Virgin has replied and said it does not believe there is a problem. An AAR ...
NEW MEDIA: Red or Dead bids for revival with online presence
13 Dec 2001
. Dare Digital secured the business after winning a pitch overseen by the AAR. It is expected to launch ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
