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The pitch was handled by the AAR and will see the McCann handle TV, with Momentum managing point of sale and digital marketing activity. Subway had previously worked with Glasgow-based Frame, which developed the chain's 'Sub of the day' positioning in 2006. The incumbent participated in the pitch along ...
The two agencies pitched for the business together against Krow, Iris and the Glasgow-based agency Frame, the incumbent on the account. The pitch was handled by the AAR. McCann will now be responsible for Subway's TV advertising, while Momentum will handle its point-of-sale and digital duties. The agencies ...
The company, which owns brands including Premier Inn, Costa Coffee and Beefeater Grill, began approaching agencies in August through the AAR. EHS is Whitbread's first retained CRM agency as it tries to bring its brands closer together and encourage customers to try other offerings in its portfolio ...
a number of undisclosed agencies in a review that was handled by the AAR. The first UK Nando ...
to their ad agency. However, Juliet Blackburn, head of digital at the AAR, has observed that, in some cases ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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