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AAR figures show digital pitch rise

LONDON - New figures from the AAR reveal a staggering rise in digital pitches, despite a 10 per...at the AAR, said: Hopefully, these figures do reflect most agencies perceptions of the new-business market ...

AAR reduces media fees after slow year for account reviews

The AAR has cut its annual fee from media agencies following a poor year for new-business leads.....2 per cent from £7,000 to £6,500. Member agencies were alarmed last January, when the AAR put its ... on this year." However, Paul Phillips, the company's director of media and advertising services, said the AAR ... of agency economic pressures and conceded that the influence of the auditors had grown, but said the AAR ...

AAR reduces media fees after slow year for account reviews

The AAR has cut its annual fee from media agencies following a poor year for new-business leads.....2 per cent from 7,000 to 6,500. Member agencies were alarmed last January, when the AAR put its ... on this year." However, Paul Phillips, the company's director of media and advertising services, said the AAR ... of agency economic pressures and conceded that the influence of the auditors had grown, but said the AAR ...

ANALYSIS: Digital rolls with the punches - New media will focus on more integrated campaigns and CRM, as it responds to the sobering events of last year, writes Juliet Blackburn

2001 was a tough year for clients trying to decide on a digital strategy, to say the least. Agency consolidation and fallout inevitably left some clients exposed and in need of new partners, while others found that ambitious online plans were not proving financially viable. With the likes...

CAMPAIGN DIARY: AAR’s ’sponsor’ letter unearths a few fools

It s refreshing to see that even an upright industry stalwart such as the AAR is not averse to a...It s refreshing to see that even an upright industry stalwart such as the AAR is not averse to a ... to sponsor all sorts of things. Like Martin Jones s tie (a snip at pounds 250) or the AAR lift ( A ... to get it. Of course, the AAR had some offers, the largest ran to a cool million pounds ...

Skype appoints Juliet Blackburn as consumer marketing director

LONDON - Skype has appointed Juliet Blackburn as director of consumer marketing from the AAR....by the AAR. The AAR has also announced that it has appointed Linsey Wooldridge, the former head ...

MEDIA CHOICE

Martin Jones, managing director of the AAR, picks Kwik-Fit s promotion at the Open golf tournament....Martin Jones, managing director of the AAR, picks Kwik-Fit s promotion at the Open golf tournament. Just when you thought the golf course was one of the last havens of uncommerciality, advertising peeks its omnipresent head from behind a gorse bush. The Kwik-Fit boys were out in force ...

Discovery Networks calls review of UK media account

LONDON - Discovery Networks is reviewing its UK media planning and buying account through the AAR.

National Express in £7m media rethink

the AAR....The business, which is currently handled by the media specialist The Piper Agency, also includes the company's trains division. The AAR has drawn up a shortlist of five agencies. The move comes almost two ... following a competitive pitch. That pitch was also overseen by the AAR. National Express operates ...

Blockbuster makes digital marketing agency appointment

competitive pitch handled by the AAR....the AAR in December. Blockbuster is 82% owned by Viacom, which also owns the MTV networks. Martin Brooks ...

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