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Hotline: Mobile brand 3 appoints AAR to conduct search

The mobile brand 3 has appointed the AAR to conduct a search for an agency to handle its online

ANALYSIS: Digital rolls with the punches - New media will focus on more integrated campaigns and CRM, as it responds to the sobering events of last year, writes Juliet Blackburn

2001 was a tough year for clients trying to decide on a digital strategy, to say the least. Agency consolidation and fallout inevitably left some clients exposed and in need of new partners, while others found that ambitious online plans were not proving financially viable. With the likes...

Leagas Delaney nets £4m BlackBerry task

by the AAR.

Hotline: Agencies shortlisted for BlackBerry account

is being overseen by the AAR.

3 UK to award direct business to Claydon Heeley

marketing account, following a four-way pitch handled by the AAR.

3 UK to award direct business to Claydon Heeley

-pound direct marketing account, following a four-way pitch handled by the AAR.

Media: BlackBerry appoints Manning Gottlieb OMD

and buying account. The agency beat Carat in a pitch that was handled by the AAR.

Hotline: German yoghurt maker Onken Dairy calls a pitch

The German yoghurt maker Onken Dairy has called a pitch, handled by the AAR, for its digital

HOTLINE: 3 shortlists agencies for advertising account

and the incumbent, TBWA\London, for its 30 million advertising account. The review is being overseen by the AAR.

STOP PRESS: BT Retail shortlists

and St Luke's as its third creative roster agency in a pitch overseen by the AAR.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.