ANALYSIS: Digital rolls with the punches - New media will focus on more integrated campaigns and CRM, as it responds to the sobering events of last year, writes Juliet Blackburn
10 Jan 2002 | by JULIET BLACKBURN, head of digital at the agency selection service, the AAR
2001 was a tough year for clients trying to decide on a digital strategy, to say the least. Agency consolidation and fallout inevitably left some clients exposed and in need of new partners, while others found that ambitious online plans were not proving financially viable. With the likes...



