AAR survey reveals agencies' client gripes
13 Jan 2011 | by Jeremy Lee
, according to a survey of agency bosses by the AAR.
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the intermediary AAR to lead its digital practice...., replaces Gavin Marshall. He left AAR to join SABMiller as its global head of digital resource. One ... . Hagger will work on developing AAR's digital services to agencies and clients. She joins an AAR team ... sectors. Kerry Glazer, the chief executive of AAR, said: "Jo has unique credentials for the role given ...
, according to a survey of agency bosses by the AAR.
, Beattie McGuinness Bungay and VCCP, according to research compiled from the AAR's newbizmoves ... conversion rate reckoned to be 14 per cent by the AAR. Mother and VCCP finished joint second behind ... research, also from the AAR, found that the number of advertising pitches fell by 16 per cent during 2010 ...
to new figures from the AAR.
research from AAR....fewer direct marketing pitches and 44 per cent fewer digital pitches taking place last year. AAR ... , Halifax, Nationwide and Vodafone. AAR also noted that the trend for large clients to hold integrated ... -service media reviews also fell. Kerry Glazer, the chief executive of AAR, said: "While the overall decline ...
following a pitch handled by the AAR.
, according to data from the AAR....number of disciplines, also showed a steep decline, down 47.5 per cent. Kerry Glazer, the AAR chief ... is taken from the AAR's Newbizmoves database, which covers all UK reviews that are in the public domain. ...
is being handled by AAR. CHI & Partners, JWT London, Ogilvy & Mather and WCRS have all made the shortlist...are The Corner, Johnny Fearless, St Luke's and Isobel. The process is being run through AAR. The BBC has ...
by intermediary the AAR. Mindshare, The London Business School and the AAR declined to comment. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.