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FOCUS: INTEGRATED MARKETING - Time to grab the baton and run/The balance of communications power is a delicate one and no longer automatically weighted in favour of advertising. Ed Shelton examines how responsibilities are being redistributed
17 Sep 1999 | by ED SHELTON
from different media groups (JWT from WPP, Fishburn Hedges from AMV). He believes its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
