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LONDON - AMV BBDO has created an ad promoting the fuel-efficiency of the Smart car.
Farm, which has held the 1.5 million creative account for three years, lost the brief to AMV without a pitch. The 5 million DM account, which has been with Rapier since 2003, also went to Claydon ... into AMV. The 13 million UK business is expected to move from Shop at the end of this year. AMV, Claydon ...
The campaign is AMV for Mercedes first since winning the account from Shop in January. It aims to change perceptions of the Mercedes-Benz brand by focusing on personality. The ad features a number of different actors talking about different aspects of personality including presence, attraction ...
The agency's latest campaign can perhaps best be described as Street View on acid. Paul Knott and Tim Vance explain the thinking behind it.
AMV BBDO has created a series of sponsorship idents for Channel Four Weather on behalf of the RAC
six-year relationship with AMV's sister Omnicom agency, Shop.
million times, while Angry Birds bursts in ahead of AMV's '"round up your mates" St Patrick's Day viral...mates' by AMV BBDO 32,566 shares this week All time: 56,423 shares ...
The integrated campaign, created by a joint team from Omnicom s AMV BBDO and Zulu Network ... Fortwo is a major milestone in the brand s history. It s also the first campaign from AMV and Zulu ... , picked up the Smart business in February, alongside AMV BBDO. Zulu has handled Mercedes-Benz since ...
, created the idents. An RAC spokesman said: "AMV remains very much our lead agency for advertising." ...
Hewlett Snickers 'get some nuts' by AMV BBDO Comfort 'nudists' by Ogilvy McDonald's 'planting ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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