Helen Edwards on Branding: Not all it's cracked up to be
06 Dec 2010 | by Helen Edwards
on the answer to that question during preparation for my slot at last Thursday's APG conference ...
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Asda brings back voucher activity for Easter period
26 Mar 2012 | by Matthew Chapman
or more. The voucher activity is on top of the existing Asda Price Guarantee (APG), which pledges ... with their families this Easter and the 5 voucher and APG combination will be a great help, just like it was at Christmas. "The APG offers our customers year round reassurance that they will get the best value shop ...
Helen Edwards on Branding: The 'Espresso' pitch
04 Aug 2010 | by Helen Edwards
One of the most creative ideas from agency planners in recent years was for the Account Planning Group itself. It came from Malcolm White, during his tenure as APG chairman, when he revolutionised its ... under 30. - In March, BoBT went global via the Communications Council of Australia and Sydney APG ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
