The APG Creative Strategy Awards Shortlist 2009
11 Sep 2009
The APG wishes to thank the sponsors of the Creative Strategy Awards for their generous support.
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The APG Creative Strategy Awards Shortlist 2009: APG Young Talent Award
11 Sep 2009 | by Gareth Goodall
Open to anyone aged 16-22, the APG Young Talent Award was launched this year to encourage young.... - Gareth Goodall, chair of the APG Young Talent Award judges and the head of planning at Fallon ...
The APG Creative Strategy Awards Shortlist 2009: Barnardo's
11 Sep 2009 | by Jim Thornton
CREDITS Planned by: Ella Cockbain, John Harrison Agency: Bartle Bogle Hegarty Brand: Barnardo's Campaign: Believe in children PANEL'S VIEW A brief whose communications objectives are to raise awareness and "deservedness" for a children's charity. How much of a problem can that possibly pose...
The APG Creative Strategy Awards Shortlist 2009: Eurostar
11 Sep 2009 | by Joanna Bamford
CREDITS Planned by: Mother Agency: Mother Brand: Eurostar Campaign: Somers Town PANEL'S VIEW Advertising usually works best when it's single-minded. Yet the legacy of Eurostar's redevelopment of the Somers Town area around St Pancras was anything but singular. Not just high-speed linkage...
The APG Creative Strategy Awards Shortlist 2009: Forevermark
11 Sep 2009 | by Rachel Hatton
CREDITS Planned by: Shaziya Khan Agency: JWT, Mumbai Brand: Forevermark Campaign: Diamond brides PANEL'S VIEW This paper from JWT Mumbai received universal acclaim. The agency's task was to help its client, Forevermark, sell more diamond wedding jewellery and break the hegemony of gold. This...
The APG Creative Strategy Awards Shortlist 2009: Lynx
11 Sep 2009 | by Jon Tipple
CREDITS Planned by: Fran Hazeldine, Jonathan Bottomley Agency: Bartle Bogle Hegarty Brand: Lynx Campaign: Get in there PANEL'S VIEW This is one of those papers that makes you glad you work in an industry that constantly evolves. At its heart is the clarifying notion that we should be dedicating...
The APG Creative Strategy Awards Shortlist 2009: Orange
11 Sep 2009 | by Jon Tipple
CREDITS Planned by: Mother Agency: Mother Brand: Orange Campaign: Gold spot PANEL'S VIEW The old adage about the ads being better than the programme is alive and well here. The first thing that strikes you about this campaign is its sheer longevity without losing lustre. The lasting impression...
The APG Creative Strategy Awards Shortlist 2009: The Economist
11 Sep 2009 | by Louise Cook
CREDITS Planned by: Magali Barreyat-Baron, Annabelle Watson Agency: Abbott Mead Vickers BBDO Brand: The Economist Campaign: Explore PANEL'S VIEW This is the story of a brand walking away from a celebrated campaign. For more than 20 years, The Economist's business model had focused on high-worth...
The APG Creative Strategy Awards Shortlist 2009: Volkswagen
11 Sep 2009 | by Joanna Bamford
CREDITS Planned by: Vincent Thome, Chris Wood, Charles Hayes Agency: Tribal DDB Brand: Volkswagen Campaign: The new volkswagen.co.uk PANEL'S VIEW Many of the shortlisted examples crystallise a brilliant insight into an inspiring briefing. Here's something rather different: planning created not...
The APG Creative Strategy Awards Shortlist 2009: Foreword 1
11 Sep 2009 | by Matt Willifer and Guy Murphy
and so on. And now, it would seem, the APG Creative Planning Awards. This year, 153 papers were submitted, the highest number since the APG Awards began in 1993. Entries were up across the board: more ... October! Matt Willifer, APG chair and the director of nDreams Guy Murphy chair of judges ...
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