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LONDON - How communications helped make Axe part of Japanese guys' morning routine.
GOLD Title: Whiskas Agency: M Saatchi Author: Amelia Hibbs Creative Director: Simon Dicketts Art Directors: Carlos Anuncibay, Max Landrik Copywriter: Tim Harris Client: Pedigree Product: Whiskas
Gold Winner: Electrolux Agency: Bartle Bogle Hegarty Planner: Nick Barham Creative Director: John Hegarty Art Director: Steve Hudson Copywriter: Victoria Fallon Client: Electrolux Product: Airclean
Gold Winner: Impulse Agency: Ogilvy Mather Planner: Jason Chebib Creative Director: Christian Monge Art Director: Christian Cotterill Copywriter: Justin Hooper Client: Elida Faberge Product: Impulse
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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