APG Creative Strategy Awards - DTC 'diamond Bride' by JWT Mumbai
11 Aug 2009
LONDON - How JWT Mumbai overcame conservatism to promote diamonds as the jewellery of choice for the Indian bride.
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on the answer to that question during preparation for my slot at last Thursday's APG conference ...
LONDON - How JWT Mumbai overcame conservatism to promote diamonds as the jewellery of choice for the Indian bride.
Winners: Karen Hand, Cindy Gallop Agency: Bartle Bogle Hegarty Creative Director: John Hegarty Art Directors: Steve Hudson, Tiger Savage Copywriters: Victoria Fallon, Paul Silburn Client and Product: Polaroid (See Grand Prix, above)
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.