APG Creative Strategy Awards - PG Tips 'monkey' by Mother London
11 Aug 2009
LONDON - PG Tips' monkey explains how Mother London resurrected his career in a campaign which paid homage to the brand's past ads, as well as classic British comedy.
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APG Creative Strategy Awards - Johnnie Walker 'keep walking' by BBH Asia
18 Aug 2009
LONDON - How the global Johnnie Walker campaign "keep walking" was adapted for the Chinese market.
Opinion: Perspective - Kit Kat's slogan seems like change for the sake of it
06 Aug 2004 | by Claire Beale, claire.beale@haynet.com
year's APG and Campaign Media Awards, though not obviously translated into a sales upswing, underscored ...
JWT takes top honour at APG for Kit Kat work
28 Nov 2003 | by Rachel Gardner
won one of the APG's special planning awards, presented for the best creative brief or briefing. BMP ... published recently by Campaign in the APG Creative Planning Awards Shortlist 2003. - Opinion, p29. ...
2003 AWARDS JURY AND SHORTLISTERS: Foreword - Big brands and beautiful planning
26 Sep 2003 | by Marie-Louise Neill, Chair, APG and Christine Asbury, Vice-chair, APG
Shortlisting the APG awards is a daunting process. Not only are there so many papers to read.... Successful APG papers typically address the introduction of a new strategy and a new campaign. This one ...
Janet Grimes to take role at Barrett Cernis
02 Aug 2002
Janet Grimes, the chairman of the Account Planning Group (APG) and the former head of planning
D'Arcy uses film scene for Revels' return to TV
11 Jan 2002 | by IAN DARBY
the coffee chocolate. The ad has already won an APG Creative Planning Award in the "Best Campaigns ...
THE APG CREATIVE PLANNING AWARDS 2001: Special Award - Sponsored by IPA - Best Contribution
23 Nov 2001
GOLD Title: Holsten Pils Agency: TBWA/London Author: Andy Lear Creative Director: Trevor Beattie Art Director: Brian Campbell Copywriter: Ben Priest Client: Holsten UK Product: Holsten Pils Media was as important as creative in this campaign, and there was as much excitement about...
THE APG CREATIVE PLANNING AWARDS 2001: Sponsored by Express Train - Best Campaigns for Established
23 Nov 2001
GOLD Title: Revels Agency: D'Arcy Author: Robert Tansey Creative Director: Nick Hastings Art Director: David Chidlow Copywriter: Matt Wheeler Client: Mars Product: Revels Planning identified one key aspect of eating Revels: some flavours you love, others you hate. So eating Revels...
THE APG CREATIVE PLANNING AWARDS 2001: Sponsored by The Nursery - Best Multi-Market Campaigns
23 Nov 2001
GOLD Title: Johnnie Walker Agency: Bartle Bogle Hegarty Author: Ben King, Dorothea Gartland Creative Director: John O'Keeffe Art Director: various Copywriter: various Client: Guinness UDV Product: Johnnie Walker (range) The challenge to Johnnie Walker was to make the whisky brand a...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
