interactive technology, the audience will vote for the biggest thinker in their field. Malcolm White, the APG ...
Shortlisting the APG awards is a daunting process. Not only are there so many papers to read.... Successful APG papers typically address the introduction of a new strategy and a new campaign. This one ...
GOLD Title: Vodafone Agency: WCRS Authors: Russell Mitchinson, Dan Izbicki Creative Director: Leon Jaume Art Director: David Lang Copywriter: Martin Gillian Client: Vodafone Product: Pay-as-you-go roaming Vodafone needed to launch and encourage use of its new full roaming service...
COMMENDATION Title: Olympus Optical Agency: Lowe Howard-Spink Authors: Rachel Simms, Sarah Gold Creative Director: Charles Inge Art Director: Vince Squibb Copywriter: Paul Silburn Client: Olympus Optical Company (UK) Product: Olympus i Zoom 75 COMMENDATION Title: Sega Europe Agency: WCRS...
GOLD Title: Vauxhall Fleet Agency: Lowe Howard-Spink Authors: Joanna Bamford, Nikki Sherrard Creative Director: Charles Inge Art Director: Brian Campbell Copywriter: Ben Priest Client: Vauxhall Motors Product: Fleet cars
Gold Winner: Compaq computers Agency: Bates Dorland Planner: Vicki Holgate Creative Director: Tim Ashton Art Director: Carl Le Blond Copywriter: Richard Russell Client: Compaq Computers Product: Compaq brand
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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