ASA raps Lions Gate over 'Abduction' YouTube ad
18 Jan 2012 | by Sarah Shearman
. The ASA said the sounds of shooting, explosions and punching were unsuitable for younger children ...
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Ryanair boss O'Leary hits back at ASA 'idiots'
29 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
the airline's infamous charity calendar in marketing activity, despite the latest ad ban by the ASA....." O'Leary thanked the Advertising Standards Authority (ASA) for its ruling against two press ads ... . He claimed that the ruling "serves to confirm yet again what a bunch of complete idiots the ASA are ... 'Leary countered that the airline sent the ASA copies of women's magazines Cosmopolitan, Marie Claire and Vogue ...
ASA bans misleading Jet2 baggage ad
24 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
Jet2.com, the low-fare airline, has been rapped by the ASA, which has banned its TV ad...the ad promoted its services and benefits, and said it "did not imply" baggage was free. The ASA said ... it from appearing again. The ASA has told Jet2.com to "make it clear" that charges are applied to baggage allowance in future advertising. In July, low-cost airline bmibaby was been rapped by the ASA ...
'Misleading' TalkTalk TV ad banned by ASA
20 Jul 2011 | by Ben Bold
broadband and phone package, has been banned by the Advertising Standards Authority (ASA) after rival...competitor. The ASA noted TalkTalk's comments that the ad asked a question about savings, but disagreed ... in either no saving at all or only a small saving". The ASA ruled that the ad must not be shown again ...
ASA clears Happy Egg ads despite RSPCA concerns
06 Apr 2011 | by Daniel Farey-Jones
According to the Advertising Standards Authority, the complaints all came from people who had watched a TV news report on conditions at the brand's farms, although the ASA was unable to clarify where ... tasty." The ASA acknowledged viewers' concerns that the news report contradicted the impression ...
ASA launches tongue-in-cheek ad campaign
25 Mar 2011 | by Sara Kimberley
The Advertising Standards Authority (ASA) has launched its first consumer ad campaign in five years...directed the cinema and TV ads. The ads also inform the consumers that the ASA's remit now covers marketing communications on companies' own websites. In January, the ASA launched a business ... -Paler, director of communications, policy and marketing ASA, said: "We want the public to know that the ASA ...
ASA raps Lions Gate UK for 'distressing' Saw 3D ad
12 Jan 2011 | by Sarah Shearman
(ASA), after a "distressing" ad for its horror film 'Saw 3D' was seen by a 10-year-old after the 7.30pm...and therefore clearly based in fantasy". The ASA noted that apart from a scene where a man had blood on his ... for younger viewers. The ASA ruled that the 7.30pm restriction was not sufficient and the ad should ...
ASA bans 'misleading' Rimmel mascara ads featuring Jagger model
24 Nov 2010 | by Loulla-Mae Eleftheriou-Smith
Standards Authority (ASA) for misleading results with lash inserts....the effect achievable from the use of the product alone". The ASA also challenged whether the disclaimer ... an accurate representation that could be achieved by using the product. The ASA upheld the complaint. It said Coty UK "did not make it clear that the lash inserts used were of different lengths." The ASA ...
ASA slaps watershed restriction on naked Beyoncé ad
17 Nov 2010 | by Sara Kimberley
by the Advertising Standards Authority (ASA) after complaints it was too sexy for young children....by the ASA as "sexually provocative" and "was unsuitable to be seen by young children", though not offensive ...
ASA bans 'misleading' Harpic ad after Unilever complaint
03 Nov 2010 | by Ed Owen
-up with laboratory research to show Harpic Power Plus against several bleach-based cleaners. The ASA upheld ... ." The ASA said the ad would suggest that Harpic Power Plus would be five times better than bleach ... be gradual." However, the ASA ruled that the ad did not breach Rule 5.2.1 (Evidence), and while the firm ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
