ASA bans Lynx ads after complaints
24 Nov 2011 | by Campaign staff
the meaning of the copy. The ASA judged the outdoor ad complaints under its tougher guidelines introduced ...
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ASA appoints P&G's Donnelly and Sainsbury's Bookbinder
30 Apr 2012 | by Arif Durrani
The Advertising Standards Authority has appointed Roisin Donnelly and Alan Bookbinder to its ASA...of the ASA, said: "I am delighted to welcome Roisin and Alan to the ASA. They bring extensive experience ... of society". The ASA is the independent regulator of ads across all media in the UK, and works in co ...
ASA extends remit to include digital marketing from tomorrow
28 Feb 2011 | by Maisie McCabe
The ASA currently has the authority to regulate paid for online advertising, such as banner ads ... . Since 2008 the ASA has received more than 4,500 complaints about non-paid-for marketing on the internet ... for the ASA said the changes will not only be "good news" for consumers, but also be "good for business ...
ASA clears 'mental performance-boosting' Lucozade ad
22 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
your reaction times and help you avoid accidents", the ASA defended it. The watchdog noted the ad ... options and took a route that avoided hitting a deer. GlaxoSmithKline pointed out that the ASA had ...
DM Authority chair goes to former ASA chief
03 Apr 2007 | by Daniel Farey-Jones
industry, has appointed a new chair in the shape of former ASA chief Matti Alderson.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
