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to resolve the dispute before involving the ASA, write Catherine Davies and Michael Gardner of Wedlake Bell...The Advertising Standards Authority (ASA) has long offered an alternative remedy to expensive ... , competitor complaints have clearly become something of a drain on ASA resources. In the ASA's Final ... competitors' adverts. Previously, the ASA only encouraged complainants to resolve any disputes ...
On 1 March, the ASA extended the remit of its advertising code of conduct (Cap Code) to cover ... . In the two months prior to this date, the ASA monitored 120 websites belonging to a broad sweep of large ... and education. The ASA did not disclose the identity of individual sites monitored, but found six of them ...
!". In an ASA ruling this week L'Or all s massively retouched ads were banned . To help promote its "anti-ageing" foundation, the firm told the ASA it decided to "lighten the skin, clean up make-up, reduce dark shadows ... of the product s efficacy. Well, they are French. The ASA ruling may be a small victory. But I hope ...
Richard Desmond's Express Newspapers has been rapped by the ASA for two campaigns it ran last year...they presented their Daily Express vouchers. Summing up, the ASA said there was a lack of communication ... to meet the response. But the ASA disagreed and ruled the "Sunday Express and Argos had ...
The ASA looks set to miss a golden opportunity to become more transparent and accountable...The ASA is currently undergoing a review of its internal processes, including the way in which ... the industry, and the ASA s preliminary findings have been published http://asa.org.uk/Media-Centre/2010/ASA-Process-Review-interim-report.aspx . The ASA s final findings are expected some time in 2011. Many of the interim findings of the process ...
The expansion of the ASA's remit to cover social networks and other non-paid-for space may pose...Practice) and the ASA (Advertising Standards Authority), have announced the extension of the "self ... will need to comply with the CAP Code. There are several areas of concern, such as how the ASA will deal ... their clients, is intended to cover the additional cost of the extended system. The risk to the ASA ...
Consumers were not particularly offended by two of the ASA's most complained about ads of 2009
LONDON - The ASA has ruled against a children's clothing catalogue that attracted six complaints...throw away. It argued that the catalogue was directed entirely at adults, but the ASA disagreed ... previously been on the wrong side of the ASA. In 2007 the watchdog agreed with five complaints that one ...
around the world and argued that BA did not claim to fly to Guangzhou. The ASA ruled the ad ...
been banned by the ASA for being misleading....that the strand-by-strand procedure did result in a fuller head of hair. However, the ASA upheld the two ... foul of the ASA. The watchdog has upheld several complaints about various AHS ads in the past. Carl ... you have followed the advice of CAP (Committee of Advertising Practice) and the ASA to get a result ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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