Hotline: The ASA bans TV ad created by WCRS
08 Jan 2010
A TV ad created by WCRS has been banned after the Advertising Standards Authority ruled it implied the digital switchover would be complicated without Sky equipment.
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Close-Up: Can ASA effectively regulate the web?
26 Mar 2010
The ASA's remit is to be extended online, but is it too much for one authority, John Tylee asks....a piece of editorial, what sanctions can be applied to online abusers and how is the ASA's new role ... it would provide seed capital to bankroll the ASA's extended responsibilities for the first few years. On the face of it, the ASA looks like a sheriff vainly trying to keep order in a lawless frontier town ...
Sky ad falls foul of ASA over digital switchover claim
06 Jan 2010 | by John Reynolds
Standards Authority (ASA) ruled it implied the digital switchover would be complicated without having Sky...Plus they would also go digital". However the ASA ruled that as the ad was promoting Sky+ as the way to become digital when this was not true. The ASA added: "We also considered that the ad implied ...
The Week: Advertising News - Complaints to ASA growing
04 Dec 2009
The Advertising Standards Authority is on track to receive 28,000 complaints this year, 1,500 more than in 2008 and a record for the watchdog. However, the number of ads that attracted complaints was down to 14,500, 1,000 fewer than last year.
The Week: Advertising News - Travelodge in ASA complaint
27 Nov 2009
According to a report in The Times, Travelodge's e-commerce director Charlie Herbert told the ASA that it is almost impossible for customers to find £29 rooms on the Premier Inn website when they click on the "quick bookings" link. ...
The Week: Advertising News - ASA investigates AMV ad
23 Oct 2009
The Advertising Standards Authority has launched an investigation into a government-backed climate change ad campaign by Abbott Mead Vickers BBDO.
The Week: Advertising news - ASA won't ban airbrushing
18 Sep 2009
Advertising watchdogs have rejected calls by the Liberal Democrats to restrict the use of airbrushing in ads. The party wants to see airbrushing banned in campaigns aimed at children, and caveats added to other ads using the technique. A spokeswoman for the Advertising Standards Authority said that...
Hotline: Press and poster campaign banned by the ASA
11 Sep 2009
A press and poster campaign by Hurrell Moseley Dawson & Grimmer for Thomas Cook, which claimed its exchange rate was better than the Post Office's, has been banned by the Advertising Standards Authority.
Close-Up: The ten advertisers that keep the ASA in business
04 Sep 2009 | by Noel Bussey
As the ASA launches a review of its operations in the face of 26,000 complaints every year, a...difficult to achieve. But in the ASA's defence, there are some advertisers that seem to make something ... . Here are the companies that keep the ASA's decision-makers awake at night. 1. Ryanair If there was a handbook on how to piss off the ASA, then it would be written by the Ryanair marketing department ...
Editorial: ASA's procedural review couldn't be better timed
04 Sep 2009
since Ofcom turned the ASA into a "one-stop shop" overseeing all broadcast and non-broadcast advertising ... , the Office of Fair Trading is eager to extend the ASA's remit. Marketing information on corporate websites ... . Taken together, these issues give extra urgency to ensuring not only that the ASA's processes work ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
