29 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
the airline's infamous charity calendar in marketing activity, despite the latest ad ban by the ASA....."
O'Leary thanked the Advertising Standards Authority (ASA) for its ruling against two press ads ...
.
He claimed that the ruling "serves to confirm yet again what a bunch of complete idiots the ASA are ...
'Leary countered that the airline sent the ASA copies of women's magazines Cosmopolitan, Marie Claire and Vogue ...
25 Nov 2011
| by Nicola Clark
The Advertising Standards Authority (ASA) has confirmed it is refusing to investigate Littlewoods...bought by their mums, has already attracted 456 complaints to the ASA. Only Phones4U's horror-themed ads have received more complaints, just over 500 in total.
An ASA spokesman confirmed members ...
that it is mothers who provide presents rather than Father Christmas".
However, the ASA insists after "careful ...
02 Nov 2011
| by Loulla-Mae Eleftheriou-Smith
by having marked out the commercial partnership.
The Advertising Standards Authority (ASA) decided ...
12 May 2011
Advertising Standards Authority (ASA) chief executive Guy Parker marks the organisation's annual...months, the key stories contained within it are actually about the future of the ASA and the wider self ...
.
In an ever evolving media landscape industry s recommendation to extend the ASA s remit in digital space ...
relationships but also through the help and advice that ASA and CAP have provided, increasing awareness ...
12 May 2011
| by Ed Owen
The Advertising Standards Authority (ASA) made a loss for the year, with incomes declining...The ASA receives its income from a levy placed on the ad industry, a 0.1% levy on broadcast ad ...
.
In September 2010, the ASA s remit extended from paid-for ads online, to ads placed by companies on their own ...
paid-for ads via search engines in the future.
An ASA spokesperson said: "As the levy goes down ...
27 Apr 2011
| by Gemma Charles
The ASA upheld one complaint made about a lice repelling device sold by educational holistic ...
be substantiated.
In response to the ASA investigation, the charity submitted correspondence from the Medicines ...
in which the device was marketed.
However, the ASA noted that the correspondence did not refer to any ...
02 Feb 2011
| by Gemma Charles
Brands' online marketing content will fall into the ASA's remit in March....Standards Authority (ASA) for decades, yet despite the growing use of digital marketing communications ...
the situation as 'scandalous', adding that the ASA's response to its complaints was always 'It's nothing to do with us, guv'.
Nevertheless, the ASA has long acknowledged the loophole. Its own figures reveal ...
01 Sep 2010
| by Sarah Shearman
The ASA's present remit online includes ads in paid-for space and sales promotions wherever ...
the new guidelines announced today , the ASA will be able to police brands websites and other non ...
despite being outside of the ASA's remit.
Brands which do not comply will have their ads removed ...
30 Jun 2010
| by Joe Thomas
purchases."
The ASA ruled that both ads were misleading, because Tesco listed more than 31,000 lines on Tesco.com, but only matched around 12,000 of those lines with Asda.
The ASA also noted ...
and, in some cases, had matched only one item.
The ASA stated that the press ad breached CAP Code ...
08 Mar 2010
| by Arif Durrani
of Advertising Practice (CAP), to extend the remit of the ASA to include communications on websites, and other...- is already within the ASA's remit and subject to the CAP Code. It is anticipated that the extended remit will come into force during the third quarter of 2010, once formally ratified by CAP and the ASA, and after ...
, that will also - crucially - protect editorial content, and that will, if accepted, maintain CAP/ASA's reputation ...
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