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The Advertising Standards Association (ASA) dismissed more than 20 complaints that the advertising, which also included a poster headlined "Roll on better sex", was offensive and inappropriately placed ... promiscuity. The ASA ruled the ads were not sexually explicit or overly provocative, despite creative ...
The Advertising Standards Authority has appointed Roisin Donnelly and Alan Bookbinder to its ASA...of the ASA, said: "I am delighted to welcome Roisin and Alan to the ASA. They bring extensive experience ... of society". The ASA is the independent regulator of ads across all media in the UK, and works in co ...
The Scottish Government has been banned by the Advertising Standards Authority (ASA) from running...the survival of one of the world's most endangered species. The ASA ruled against the Scottish Government ... the money was not coming from the Scottish Government. The ASA said: "In the absence of text stating ...
the meaning of the copy. The ASA judged the outdoor ad complaints under its tougher guidelines introduced ...
by having marked out the commercial partnership. The Advertising Standards Authority (ASA) decided ...
!". In an ASA ruling this week L'Or all s massively retouched ads were banned . To help promote its "anti-ageing" foundation, the firm told the ASA it decided to "lighten the skin, clean up make-up, reduce dark shadows ... of the product s efficacy. Well, they are French. The ASA ruling may be a small victory. But I hope ...
The ASA received more than 25,000 complaints about 13,074 different ad campaigns in 2010 ... , the ASA acted to change or withdraw 2,226 campaigns, including high-profile spots for Sony PlayStation ... . However the ASA did not uphold the complaint, stating that the ad was surreal and light-hearted in tone ...
The ASA upheld one complaint made about a lice repelling device sold by educational holistic ... be substantiated. In response to the ASA investigation, the charity submitted correspondence from the Medicines ... in which the device was marketed. However, the ASA noted that the correspondence did not refer to any ...
Brands' online marketing content will fall into the ASA's remit in March....Standards Authority (ASA) for decades, yet despite the growing use of digital marketing communications ... the situation as 'scandalous', adding that the ASA's response to its complaints was always 'It's nothing to do with us, guv'. Nevertheless, the ASA has long acknowledged the loophole. Its own figures reveal ...
-up with laboratory research to show Harpic Power Plus against several bleach-based cleaners. The ASA upheld ... ." The ASA said the ad would suggest that Harpic Power Plus would be five times better than bleach ... be gradual." However, the ASA ruled that the ad did not breach Rule 5.2.1 (Evidence), and while the firm ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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