ASA bans Lynx ads after complaints
24 Nov 2011 | by Campaign staff
the meaning of the copy. The ASA judged the outdoor ad complaints under its tougher guidelines introduced ...
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ASA bans 'balls out' rock ad
25 Jan 2012 | by John Reynolds
of complaints to the Advertising Standards Authority (ASA), including one from Imkaan, a charity for women from ... the poster and whether they would be suitable. The ASA said it had noted Universal Island Records ... . The ASA ruled that given the ad's placement in a range of public locations, it was likely to cause serious ...
ASA warns brands over outdoor ads
03 Nov 2011 | by Campaign staff
images in areas of particular relevance to children. The ASA reasoned that the ad was unlikely ... the age of 16. An ASA spokesman said: "While we would stress that this does not mean that the outcome ...
ASA's Guy Parker address to Downing Street
12 Oct 2011 | by Staff
Guy Parker, chief executive of the Advertising Standards Authority (ASA), was among the industry...they've engaged with the ASA. Protecting children is one of the ASA's key priorities. Reg's review ...
ASA chairman to chair DMA awards judging
05 Sep 2011 | by Daniel Farey-Jones
Lord Smith of Finsbury, chairman of the Advertising Standards Authority and former Labour secretary of state for the Department of Culture, Media and Sport, has been appointed chair of judges for the 2011 DMA Awards.
ASA rejects 'racist' Cadbury ad complaints
21 Jun 2011 | by Sara Kimberley
been rejected by the Advertising Standards Authority (ASA)....The ASA said the Fallon-created ad for Cadbury's Bliss bar, which included the strapline: "Move over Naomi, there's a new diva in town", will not be investigated. The ASA received four complaints ... was reviewed by the ASA council, but it decided there were no grounds for an investigation. The council said ...
Do fewer complaints mean the ASA's job is now easier?
20 May 2011
, resulting in a total of 2,226 campaigns either being forced to be withdrawn or changed by the ASA. Eye ... any suggestions of animal cruelty," he says. "Luckily, for the most part, the ASA shows very ... , John Lewis or Irn Bru ads were upheld by the ASA. In fact, only two of the top ten most ...
ASA chief Guy Parker on why self-regulation has a future
12 May 2011
Advertising Standards Authority (ASA) chief executive Guy Parker marks the organisation's annual...months, the key stories contained within it are actually about the future of the ASA and the wider self ... . In an ever evolving media landscape industry s recommendation to extend the ASA s remit in digital space ... relationships but also through the help and advice that ASA and CAP have provided, increasing awareness ...
Protests to ASA over ads fall by 13 per cent
12 May 2011 | by Matt Williams
The ASA received more than 25,000 complaints about 13,074 different ad campaigns in 2010 ... , the ASA acted to change or withdraw 2,226 campaigns, including high-profile spots for Sony PlayStation ... . However the ASA did not uphold the complaint, stating that the ad was surreal and light-hearted in tone ...
ASA launches tongue-in-cheek ad campaign
25 Mar 2011 | by Sara Kimberley
The Advertising Standards Authority (ASA) has launched its first consumer ad campaign in five years...directed the cinema and TV ads. The ads also inform the consumers that the ASA's remit now covers marketing communications on companies' own websites. In January, the ASA launched a business ... -Paler, director of communications, policy and marketing ASA, said: "We want the public to know that the ASA ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
