Virgin Media promises more transparent broadband ads
02 Sep 2010 | by Maisie McCabe
. The ASA announced it would look into broadband advertising in June and asked the Advertising Code ...
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Gap between advertised and actual broadband speeds widens
27 Jul 2011 | by Maisie McCabe
by the Advertising Standards Authority (ASA) within the last year. In the past four weeks alone, Virgin Media has ... once again urge the ASA to bring about a rapid change in the way broadband services are being ...
Special Report - Market Research: The numbers game
17 Mar 2010 | by Richard Abbott
of the Advertising Standards Authority (ASA) last year following an ad that claimed its prices were '25% cheaper than ... , such as Debenhams and John Lewis. The ASA banned the ad on the grounds that it was misleading because the average ...
Flora Buttery ad taken off air
25 Feb 2009 | by Hadassah Nymark
LONDON - A TV ad claiming more people preferred Flora Buttery has been pulled after the ASA...were marginal and thus too small on which to base the preference claim. The ASA concluded ... of Flora Buttery. The ad must not be broadcast again in its current form. Tha ASA also ruled against a ... plans which control and restrict food intake and is therefore a type of diet. The ASA concluded ...
Hotline: The ASA reveals findings of survey
04 Jul 2008
survey, which revealed a 97 per cent compliance rate with its alcohol advertising codes in 2007. The ASA
Digital brief: ASA annual report findings
07 May 2008
Internet advertising overtook national press to attract the second-highest number of complaints behind TV, according to the Advertising Standards Authority's annual report. Online ads drew 2980 complaints in 2007.
ASA says gambling ads 'stuck to code'
22 Feb 2008
by one online casino and poker company, thought to be Intercasino, which the ASA found would appeal to children. Lord (Chris) Smith of Finsbury, the former culture secretary who chairs the ASA, said: "This ...
News brief: ASA publishes findings of survey
15 Jan 2008
The Advertising Standards Authority (ASA) has published the findings of its Food and Soft Drink
The Marketing Society Forum: Do the Ofcom/ASA findings show alcohol ad rules are working?
28 Nov 2007
responsibility also play a part. HUGH BISHOP, CHAIRMAN, METEORITE Yes, the ASA and marketing industry should ...
Marketing law: In the dock
28 Nov 2007
Standards Authority (ASA) and Toyota The case The ASA upheld two complaints against Toyota in respect ... emissions' was held by the ASA to be likely to mislead. While the vehicle's emissions are low for an SUV, the ASA held that the term means low compared with all classes of vehicle. In June, the car manufacturer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
