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ISBA president Woods: Marketers must shape online regulation

extension of the ASA s remit to include online claims, claiming it addressed a "widely recognised weakness ...

Review of the Year: Top 10 marketing mishaps in 2011

by their mothers, drew 456 complaints to the ASA in November. Despite the gripes that the ad suggested Santa doesn't exist, the ASA said it won't be investigating. Hundreds of consumers also attacked the ad on social ...

The year's top 10 legal cases for marketers

Standards Authority (ASA) and Toyota The case The ASA upheld two complaints against Toyota in respect ... emissions was held by the ASA to be likely to mislead. While the vehicle s emissions are low for an SUV, the ASA held that the term means low compared with all classes of vehicle. In June, the car manufacturer ...

Talk of the site: dead ants, Postman Pat and Olympics

whether the ASA s regular run-in with Ryanair shows the watchdog is toothless, Peter Martin writes: Who is not aware of ad campaigns that had the realities of the ASA s procedures factored ...

Crisis, what crisis?

Easter eggs due to incorrect nut-allergy labelling. March 2007 ASA criticises firm for causing deep ...

Interpretation problem

, as it falls under Ofcom's jurisdiction, rather than that of the ASA. 'Broadcasters are in an unusual ... more and more likely that the ASA will have to step in and make that judgment itself. ESSENTIALS ...

Close-Up: Live Issue - Does 2012 need anti-ambush laws?

our winning bid." ASA - Lord Borrie, chairman, Advertising Standards Authority "The ad industry ...

Vodafone Live! signs sponsorship deal with Megasoccer

Fast Web Media, the UK-based operating company wholly owned by Total Sports Online ASA, has signed a deal that will see the Vodafone Live! brand incorporated into a new-look Megasoccer , with special promotions and offers displayed prominently on every page of the site. The sponsorship deal ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

of the Year, along with an ASA rap over the knuckles for being too risque. That said, it won Time ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

of the Year, along with an ASA rap over the knuckles for being too risque. That said, it won Time ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.