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Digital report: The mobile challenge
11 Nov 2011 | by Nicola Clark
-centric experience, rather than a brand-centric one,' he says. 'You might get rapped by the ASA for a misleading TV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
