25 May 2011
| by Ben Bold
team had received no complaints.
The ASA, however, did not accept Yahoo's defence. While noting ...
17 Mar 2011
| by Maisie McCabe
non-paid for marketing is an example of the "Big Society" in action, according to ASA chief executive...On 1 March the ASA expanded its remit to include non paid for online marketing communications ...
for the advertisers' association ISBA today Parker said the argument to extend the ASA's remit online was a ...
campaign and we are hugely indebted to OMD, AMV and those media owners who offered space."
The ASA ...
15 Mar 2011
| by Paul Armstrong and Claire Valoti
The ASA is now ready to pop a Cap in the ass of brands that mislead with owned and earned media...for consumers, advertisers and marketers - now and in the future.
In short, it s now the ASA's job ...
because the ASA isn t likely to mess around. Repeat offenders will:
Be publicly named and shamed on the ASA website
Potentially have paid-for search advertising removed if they link ...
10 Mar 2011
| by Gemma Charles
?"
She then went on to accuse the ASA of "shuffling off their responsibilities onto us", adding "we need ...
01 Mar 2011
| by Mark Banham
under increased scrutiny from today (Tuesday, 1 March) as the ASA's regulation of the space begins....and digital promotional and marketing activity.
The ASA admits it "is impossible to say" exactly how much ...
able to act.
Marina Palomba, head of the Reed Smith UK Advertising Compliance practice, said the ASA ...
an increased interest in the ASA's new powers, but believes common sense will prevail when expanded regulations ...
24 Feb 2011
| by Loulla-Mae Eleftheriou-Smith
."
Last year, the Advertising Standards Authority (ASA) banned a television ad and two print ads for a ...
15 Feb 2011
| by Adam Woods
of ASA (Advertising Standards Authority) rules as they do in every offline medium.
From 1 March, all "marketing communications" on websites will be regulated by the ASA. And that's just the start of a new wave ...
Barnardo's.
Mafia Wars Demonstrating that the long arm of the ASA reached online well before the CAP ...
02 Feb 2011
| by Gemma Charles
Brands' online marketing content will fall into the ASA's remit in March....Standards Authority (ASA) for decades, yet despite the growing use of digital marketing communications ...
the situation as 'scandalous', adding that the ASA's response to its complaints was always 'It's nothing to do with us, guv'.
Nevertheless, the ASA has long acknowledged the loophole. Its own figures reveal ...
12 Jan 2011
| by Sara Kimberley
Standards Authority (ASA) has banned a Lovefilm ad, created by The Creative Partnership, which promotes a ...
02 Sep 2010
| by Marina Palomba
The expansion of the ASA's remit to cover social networks and other non-paid-for space may pose...Practice) and the ASA (Advertising Standards Authority), have announced the extension of the "self ...
will need to comply with the CAP Code.
There are several areas of concern, such as how the ASA will deal ...
their clients, is intended to cover the additional cost of the extended system.
The risk to the ASA ...
to remove filters
