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comes as the ASA extended its remit online last year, and prompted Scott Thomson of Edelman ...
procedures following the ruling by the ASA. He suggested that the ASA had been used by firms looking to promote their own interests. 'The ASA has been used as a mechanism by people with clear commercial interests who claim to have the interests of hoteliers at heart,' he said. 'The ASA took this opportunity ...
and making sure the ASA is alerted. Online monitoring will become even more important.' But Fleishman ... to nothing'. 'Yes, it is a formal ruling from the ASA, but all it impacts is the marketing language ... . Also read: Danny Rogers: TripAdvisor needs to trade on trust And: Edelman takes swipe at ASA ...
', and averaging out at an unhelpful four stars. TripAdvisor's response to the ASA ruling has been along ...
The Advertising Standards Authority (ASA) has promoted Lynsay Taffe to the role of director.... Taffe said: The ASA s work cuts across a wide range of high profile and, often, sensitive issues and the communications department is at the forefront of the debate. Given that the ASA has just taken on a bigger ... advertising self-regulation. Taffe joined the ASA in 2004 as policy and public affairs adviser ...
to the ASA about misleading claims in advertising, to controversy over the positioning of outdoor posters ...
The advert for Olay Definity eye illuminator pictured the 60-year old model crediting the product as her secret to brighter-looking eyes . But more than 700 people complained to the ASA that the advert had been airbrushed too heavily. The complaints came on the back of MP Jo Swinson's Real Women ...
-way pitch. The Advertising Standards Agency (ASA) ruled last month that Innocent Smoothies can count for two of the recommended five portions of fruit and vegetables a day. The ASA ruling followed seven ...
LONDON - The issue of what constitutes a retail sale has come to the fore after the ASA received.... The complainants argue that the campaign raises the question of when discounting becomes a sale; the ASA is now ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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