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Review of the Year: Top 10 marketing mishaps in 2011

20 Dec 2011 | by Nicola Clark

by their mothers, drew 456 complaints to the ASA in November. Despite the gripes that the ad suggested Santa doesn't exist, the ASA said it won't be investigating. Hundreds of consumers also attacked the ad on social ...

ASA documents dramatic drop in complaints about green claims in advertising

24 Nov 2009 | by Gemma Charles

Figures provided exclusively to Marketing by the Advertising Standards Authority (ASA) reveal ... for the whole of 2008. Guy Parker, chief executive of the ASA, says of the drop that he is pretty confident ... ' publicity that results when ASA adjudications uphold complaints. The point of making an environmental claim ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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