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Nectar overwhelmed by response rates in cosmetics promo

for three of the 24 treats on offer. While the ASA took this into consideration, it still found ...

Talk of the site: dead ants, Postman Pat and Olympics

whether the ASA s regular run-in with Ryanair shows the watchdog is toothless, Peter Martin writes: Who is not aware of ad campaigns that had the realities of the ASA s procedures factored ...

DM Authority chair goes to former ASA chief

industry, has appointed a new chair in the shape of former ASA chief Matti Alderson.

Racy fax spammers pulled up by ad watchdog

, Valium and sleeping tablets. The ASA said: "We consider that the tone of the fax and content were ... ASA enquiries. It has now been asked by the ASA not to repeat the approach. If you have an opinion ...

Ad watchdog rules in favour of spam complaint

to send you a short note recommending this website as they feel it may be of interest to you." The ASA ... consent for marketing emails sent to those addresses. In its judgment, the ASA expressed concern ... the content did not relate to a business service. The ASA ruled that the email breached its code ...

Hopewiser rapped by ASA over 'unbeaten accuracy' claim for Atlas software

software suite had "unbeaten accuracy in independent tests". QAS complained to the ASA in October, challenging whether the claim could be substantiated. Hopewiser withdrew the claim when it heard from the ASA about the complaint and submitted evidence in support of the claim. The ASA concluded ...

Five's serial killer mailpack falls foul of ad watchdog

LONDON – The ASA has ruled that five's direct mail campaign for crime drama 'CSI:NY', which told...material and the ASA upheld this view. Five defended itself, saying it did not intend to cause distress ... at 9pm. The company stopped sending out the mailpack after 60 people had contacted the ASA ...

 

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