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BSkyB has successfully petitioned the Adverting Standards Authority (ASA) to ban a direct mail...from Virgin Media". The ASA decided the disclaimer was likely to be overlooked by consumers because ... angle on the right hand side of the envelope. The ASA concluded the direct mail campaign did ... " was rejected by the ASA despite an objection from Sky, which said the statement could misleadingly imply Virgin ...
told the ASA that it had withdrawn the mailing, had no plans to reuse it and had issued written apologies to those customers who had complained to it directly. The ASA upheld the complaints, stating ...
LONDON - The ASA has upheld a complaint that a direct mailing from a division of mail order...Direct Financial Services to cease using the campaign. In its ruling, the ASA noted that although card ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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