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this week, the Advertising Standards Authority (ASA) has rejected a complaint made by The Alliance ...
The Advertising Standards Authority (ASA) has launched an investigation into Snickers' innovative...The ASA received two complaints about tweets from glamour model Katie Price and footballer Rio Ferdinand, which formed part of promotional activity for Snickers owner Mars this week. A spokesperson ... ) have also been involved in the campaign. The ASA expects to reach a decision within "a few weeks ...
Outdoor told the ASA that after consulting the CAP Copy Advice team it declined to run the ads ... sites across some National Rail stations. Fellow outdoor company Clear Channel told the ASA ... Authority (ASA) judged the outdoor ad complaints under its new tougher guidelines introduced as a result ...
appeal to the ASA has backfired on Virgin Media, with the watchdog upholding all eight complaints made ... clear in future advertising," the ASA said in today s ruling. "We also told them to ensure their marketing material did not discredit or denigrate other marketers." Virgin had told the ASA the campaign ...
team had received no complaints. The ASA, however, did not accept Yahoo's defence. While noting ...
agencies - the ASA, for instance, in the UK. If there's any niggling worry at this stage, it ... should be reassured at the role being taken up by the ASA. After all, it's the established regulator. "The tried-and-tested route of appealing to the ASA will be the system's backstop, giving a high degree ...
non-paid for marketing is an example of the "Big Society" in action, according to ASA chief executive...On 1 March the ASA expanded its remit to include non paid for online marketing communications ... for the advertisers' association ISBA today Parker said the argument to extend the ASA's remit online was a ... campaign and we are hugely indebted to OMD, AMV and those media owners who offered space." The ASA ...
The ASA is now ready to pop a Cap in the ass of brands that mislead with owned and earned media...for consumers, advertisers and marketers - now and in the future. In short, it s now the ASA's job ... because the ASA isn t likely to mess around. Repeat offenders will: Be publicly named and shamed on the ASA website Potentially have paid-for search advertising removed if they link ...
by the Advertising Standards Authority (ASA) of the need for a set of plans to regulate marketing strategies, after ...
under increased scrutiny from today (Tuesday, 1 March) as the ASA's regulation of the space begins....and digital promotional and marketing activity. The ASA admits it "is impossible to say" exactly how much ... able to act. Marina Palomba, head of the Reed Smith UK Advertising Compliance practice, said the ASA ... an increased interest in the ASA's new powers, but believes common sense will prevail when expanded regulations ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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