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offences will be exercised only for matters outside the scope of the ASA, or where its adjudications have ... -of-mouth marketing. A recent ASA adjudication demonstrated some of the risks in this area under the current regime ... the voice for their club on their station. The ASA held this to be a breach of the CAP Code, which requires ...
The application followed an ASA investigation into a complaint about a Debt Free Direct DRTV ad for its Individual Voluntary Agreements, which stated: It won t cost you a penny . The ASA upheld ... was misleading. Debt Free Direct requested the ASA to delay publication of its decision pending a review ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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