What UK marketers need to know about the Super Bowl
08 Feb 2011 | by Andrew McCormick
for brands, such work would need pan-European appeal and, in the UK, to satisfy the ASA. 3 Measure ...
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Ryanair boss O'Leary hits back at ASA 'idiots'
29 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
the airline's infamous charity calendar in marketing activity, despite the latest ad ban by the ASA....." O'Leary thanked the Advertising Standards Authority (ASA) for its ruling against two press ads ... . He claimed that the ruling "serves to confirm yet again what a bunch of complete idiots the ASA are ... 'Leary countered that the airline sent the ASA copies of women's magazines Cosmopolitan, Marie Claire and Vogue ...
EDF Green Energy Day branding faces legal action
10 Jul 2009 | by Colin Marrs
, the ASA confirmed that it was investigating 84 complaints about the ad, which claim EDF's advertising is misleading for implying the company is both green and British. The ASA said it was not investigating 23 ... to work together remains open. "Our record of compliance with the ASA code of practice is industry ...
Digital ads conform to ad rules
01 Dec 2008 | by Staff
for 2008. It found that only 16 of 551 digital ads it surveyed breached advertising rules. ASA director ... activity is subject to the ASA's scrutiny, there is a high compliance rate with the rules." However, the survey found that 10 of the 16 breaches were by companies within the health and beauty sector. The ASA ...
Close-Up: Live Issue - Does the BACC need to be improved?
07 Dec 2007
, the Trident chewing-gum case earlier in the year attracted censure from the ASA, despite being cleared ...
Mark Ritson on branding: Boasts lose Asda its no-claims bonus
24 Aug 2005
by the Advertising Standards Authority. The ASA ruled that because the claim was based on a year's-worth of weekly ...
ASA unveils new logo ahead of one-stop shop relaunch
27 Oct 2004 | by Staff,
The new design by Columns retains the ASA red tick but has been redesigned to work in animated ... parallel systems for regulating broadcast and non-broadcast advertising. From November 1, the ASA ... uncooperative broadcaster to Ofcom for further action. Ofcom has no remit on the ASA's non-broadcast activity ...
Fake Iraq torture pictures land photo firm in hot water
18 Aug 2004 | by Jennifer Whitehead,
letter of complaint about the ad from a reader but also was also sent a letter of support. The ASA ...
Branding news: Energy 69 plans £1m debut in UK
11 Aug 2004
director William Alexander said such claims are forbidden in the UK.The company is working with the ASA ...
Mark Ritson on branding: From commodity to brand and all the way back
11 Aug 2004
company to Asa Candler in 1889, and Candler, a strict Methodist, marketed Coca-Cola as a temperance drink ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
