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rivals including Groupon, been rapped by the ASA for confusion over photo deals and overstating ...
The Advertising Standards Authority (ASA) received two complaints about tweets from glamour model Price and footballer Ferdinand, which formed part of promotional activity for Snickers owner Mars, undertaken by Abbott Mead Vickers BBDO. The celebrity tweets were probed by the ASA after they seemingly ...
The Advertising Standards Authority (ASA) has rejected a complaint made by The Alliance for Better...group complained to the ASA that the game encouraged poor nutritional habits and an unhealthy lifestyle ... included adult-sized T-shirts and sweatbands, were not designed to appeal to children. The ASA ruled ... that Children's Food Campaign (CFC) was filing what it called a "super-complaint" to the ASA, about Krave ...
whether or not they are run from or promoted by social media activity as demonstrated by the recent ASA ...
On 1 March, the ASA extended the remit of its advertising code of conduct (Cap Code) to cover ... . In the two months prior to this date, the ASA monitored 120 websites belonging to a broad sweep of large ... and education. The ASA did not disclose the identity of individual sites monitored, but found six of them ...
non-paid for marketing is an example of the "Big Society" in action, according to ASA chief executive...On 1 March the ASA expanded its remit to include non paid for online marketing communications ... for the advertisers' association ISBA today Parker said the argument to extend the ASA's remit online was a ... campaign and we are hugely indebted to OMD, AMV and those media owners who offered space." The ASA ...
The ASA is now ready to pop a Cap in the ass of brands that mislead with owned and earned media...for consumers, advertisers and marketers - now and in the future. In short, it s now the ASA's job ... because the ASA isn t likely to mess around. Repeat offenders will: Be publicly named and shamed on the ASA website Potentially have paid-for search advertising removed if they link ...
under increased scrutiny from today (Tuesday, 1 March) as the ASA's regulation of the space begins....and digital promotional and marketing activity. The ASA admits it "is impossible to say" exactly how much ... able to act. Marina Palomba, head of the Reed Smith UK Advertising Compliance practice, said the ASA ... an increased interest in the ASA's new powers, but believes common sense will prevail when expanded regulations ...
." Last year, the Advertising Standards Authority (ASA) banned a television ad and two print ads for a ...
, the Advertising Standards Authority (ASA) cleared a late-night TV ad for a Lucozade energy drink, after claims ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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