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Digital report: The mobile challenge

-centric experience, rather than a brand-centric one,' he says. 'You might get rapped by the ASA for a misleading TV ...

Mark Howe: Google's old dog on the new rules of engagement

run training programmes for ASA staff on how to use Adwords to get people to the ASA site, in advance ...

Orange ad banned after complaints from rival

Orange has been lambasted by the Advertising Standards Authority (ASA) after rival Three argued..., with Hutchinson 3G UK (Three) at 91%, Vodafone at 85% and O2 at 80%. However, the ASA stated that the ad ... it was referring to population or geographical coverage. The ASA also had contention with the manner in which ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.