ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
extension of the ASA s remit to include online claims, claiming it addressed a "widely recognised weakness ...
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Sector Insight: soap, bath and shower
09 May 2012 | by Jane Bainbridge
by ASA for misleading viewers. Own-label. With brands so heavily promoted in the SBS ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
and enable them to form healthy relationships. The ASA reinforced the importance of this message when ...
Marketing Promotion: How ad clearance helps brands
17 Apr 2012 | by Chris Mundy
judged by the ASA to have breached advertising codes. This low figure shows the work we do protects ...
'Aggressive marketing' played role in summer riots, says panel
28 Mar 2012 | by Gemma Charles
, the panel recommends: The Advertising Standards Authority (ASA) make the impact of advertising ... among children. The ASA incorporates commercialism and materialism into its engagement work ... dialogue between Government and big brands, to further this debate. The ASA said it would "take ...
Government alcohol strategy comes under fire from advertisers
26 Mar 2012 | by Gemma Charles
advertising. "We will work with the ASA and Ofcom to examine ways to ensure that adverts promoting alcohol ... Standards Authority (ASA) to "ensure the full and vigorous application" of ASA powers to online and social ... behaviours in partnership with the ASA and other relevant bodies, are also mooted. ...
Groupon agrees to change practices and says sorry after OFT investigation
16 Mar 2012 | by Sarah Shearman
." The ASA has welcomed the OFT's announcement and has said it will continue to refer all complaints its ... . Rivals LivingSocial and KGB Deals have also been rapped by the ASA for running misleading ads ...
Tesco trials Clubcard tie-up with LivingSocial
12 Mar 2012 | by Ed Owen
rivals including Groupon, been rapped by the ASA for confusion over photo deals and overstating ...
Ad watchdog clears Snickers' celeb Twitter campaign
07 Mar 2012 | by John Reynolds
The Advertising Standards Authority (ASA) received two complaints about tweets from glamour model Price and footballer Ferdinand, which formed part of promotional activity for Snickers owner Mars, undertaken by Abbott Mead Vickers BBDO. The celebrity tweets were probed by the ASA after they seemingly ...
Ryanair boss O'Leary hits back at ASA 'idiots'
29 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
the airline's infamous charity calendar in marketing activity, despite the latest ad ban by the ASA....." O'Leary thanked the Advertising Standards Authority (ASA) for its ruling against two press ads ... . He claimed that the ruling "serves to confirm yet again what a bunch of complete idiots the ASA are ... 'Leary countered that the airline sent the ASA copies of women's magazines Cosmopolitan, Marie Claire and Vogue ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
