PRWeek podcast: TripAdvisor case shows why brands must engage
10 Feb 2012 | by John Owens
comes as the ASA extended its remit online last year, and prompted Scott Thomson of Edelman ...
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Social Brands: How to be social
16 Feb 2012 | by John Owens
company or product on a company or personal site, the ASA may query it following a complaint ... are going to complain, first complain to the host website. Then move on to those involved, the ASA or other ...
Edelman takes swipe at Advertising Standards Authority on TripAdvisor ruling
09 Feb 2012 | by John Owens and Elizabeth Pears
procedures following the ruling by the ASA. He suggested that the ASA had been used by firms looking to promote their own interests. 'The ASA has been used as a mechanism by people with clear commercial interests who claim to have the interests of hoteliers at heart,' he said. 'The ASA took this opportunity ...
TripAdvisor under the spotlight after Advertising Standards Authority ruling
09 Feb 2012 | by John Owens and Elizabeth Pears
and making sure the ASA is alerted. Online monitoring will become even more important.' But Fleishman ... to nothing'. 'Yes, it is a formal ruling from the ASA, but all it impacts is the marketing language ... . Also read: Danny Rogers: TripAdvisor needs to trade on trust And: Edelman takes swipe at ASA ...
Danny Rogers: TripAdvisor needs to trade on trust
09 Feb 2012 | by Danny Rogers
', and averaging out at an unhelpful four stars. TripAdvisor's response to the ASA ruling has been along ...
Advertising Standards Authority promotes Lynsay Taffe to comms director
04 Apr 2011 | by Matt Cartmell
The Advertising Standards Authority (ASA) has promoted Lynsay Taffe to the role of director.... Taffe said: The ASA s work cuts across a wide range of high profile and, often, sensitive issues and the communications department is at the forefront of the debate. Given that the ASA has just taken on a bigger ... advertising self-regulation. Taffe joined the ASA in 2004 as policy and public affairs adviser ...
AstraZeneca hires Esra Erkal Paler for global media role
23 Dec 2010 | by David Singleton
the ASA in 2008, Erkal Paler spent six years as director of corporate comms and external affairs ...
PR industry slams ASA for 'ambiguity' in proposal to regulate online marketing
03 Sep 2010 | by Peter Hay
The PR industry has slammed the Advertising Standards Authority (ASA) for the 'ambiguity' in its..., Immediate Future said: 'The problem with the statement is in its ambiguity. 'The minute the ASA starts ... Waddington, MD, Speed added: 'The ASA is fighting on our turf. It is well intentioned but hasn't consulted ... for public relations, marketing and social media professionals, the CIPR believes that the ASA should ...
In-Depth: A practical guide to managing the communication around scientific research
09 Aug 2010 | by Suzy Bashford
in broadcast advertising material, see http://www.asa.org.uk/ For advice on claims made in non ...
Levi's Asia-Pacific hires Tod Gimbel as senior director of corporate affairs
13 Feb 2010 | by Jane Leung, Media.Asia
, which is currently running in America and will eventually reach Asa-Pacific. In view of its annual ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
