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Durex lube online ad gives complaints the slip

by the Advertising Standards Authority (ASA), after it received complaints about its sexual content....or likely to cause widespread offence. TVGuide told the ASA that the ad had been served by an independent network and requested the ad to be blocked from appearing again, after it received complaints. The ASA ... to devise a global strategy and build a website. An earlier version of this story stated that the ASA ...

Persil ads banned after P&G complaint

supplied the Advertising Standards Authority (ASA) with the results of its tests, which compared Persil ... market. The ASA ruled the ads were misleading because they did not make clear that the "unbeatable ... competitors). The ASA told Unilever the ads must not appear again in their current form and to ensure ...

Unilever's Comfort ad banned after P&G complaint

(ASA) following a complaint from rival Procter & Gamble (P&G) which said it was "misleading"...., they would not consistently return, in high numbers, and make repeat purchases." The ASA said the use ...

ASA flexes muscles with first brand website ruling

The ASA upheld one complaint made about a lice repelling device sold by educational holistic ... be substantiated. In response to the ASA investigation, the charity submitted correspondence from the Medicines ... in which the device was marketed. However, the ASA noted that the correspondence did not refer to any ...

ASA bans 'misleading' Harpic ad after Unilever complaint

-up with laboratory research to show Harpic Power Plus against several bleach-based cleaners. The ASA upheld ... ." The ASA said the ad would suggest that Harpic Power Plus would be five times better than bleach ... be gradual." However, the ASA ruled that the ad did not breach Rule 5.2.1 (Evidence), and while the firm ...

Durex Play Ogel TV commercial slips past watchdog

of pleasure, escaped without action from the ASA after it investigated two complaints....to younger children, the ASA gave Channel 4 and the ad the all-clear. The ad was created by The TV ...

EDF sidesteps ban over "green and British" dispute

. It also holds UK statutory licences allowing it to operate in the UK. The ASA noted the ads did not make ... . It believed consumers would not infer that EDF Energy was a British company. The ASA concluded the ads were ... the ASA's decision. ...

Homepride prepares for slew of complaints for latest 'sexist' ad

re thinking of warning the ASA to expect another flood of complaints. "It is sadly inevitable ... will infuriate certain people again. "The ASA agreed with us that the first ad was slapstick and pantomime ...

Scottish Gas 'wind farm' ad escapes ban

by holding companies within Centrica in order to benefit British and Scottish Gas customers. The ASA agreed ...

Watchdog slams E.ON wind farm ads

was misleading as it did not reflect the true size of those intended for the proposed development. The ASA noted ... were likely to mislead. The ASA also felt that the photomontage used in the ads did not sufficiently ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.