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The Advertising Standards Association (ASA) dismissed more than 20 complaints that the advertising, which also included a poster headlined "Roll on better sex", was offensive and inappropriately placed ... promiscuity. The ASA ruled the ads were not sexually explicit or overly provocative, despite creative ...
Standards Authority (ASA) also received a complaint that the range contained ingredients not necessary ... of clean skin. The ASA threw out Colgate-Palmolive's objections because it believed the context ...
the OMC said endorsed the position taken by the ASA and suggested the body reflects public opinion ... were subsequently banned and most of which were complained about. In October the ASA announced ...
by the Advertising Standards Authority (ASA), after a complaint was received from Jo Swinson MP....the photo more flattering, it made the defence that the ASA had previously ruled that cosmetics ads could present products in the best possible light. L'Or al submitted images and information to the ASA to show what level of post-production had occurred on the ad, which the ASA decided had been altered in a ...
The campaign by TMW ran in June and July. It attracted 15 complaints, which were upheld by the ASA . It promoted Lynx variant Dry Full Control and featured Pinder in various scenarios, including ... perspire". The ASA ruled that because activities carried out by Pinder were done in a sexually ...
the meaning of the copy. The ASA judged the outdoor ad complaints under its tougher guidelines introduced ...
Outdoor told the ASA that after consulting the CAP Copy Advice team it declined to run the ads ... sites across some National Rail stations. Fellow outdoor company Clear Channel told the ASA ... Authority (ASA) judged the outdoor ad complaints under its new tougher guidelines introduced as a result ...
L'Oreal and Lancome have been rapped by the ASA for the use of retouching in their ads ...
(ASA) following a complaint from rival Procter & Gamble (P&G) which said it was "misleading"...., they would not consistently return, in high numbers, and make repeat purchases." The ASA said the use ...
, while L'Oreal has been censured by the ASA for using misleading post-production techniques in ads.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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