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ASA flexes muscles with first brand website ruling

The ASA upheld one complaint made about a lice repelling device sold by educational holistic ... be substantiated. In response to the ASA investigation, the charity submitted correspondence from the Medicines ... in which the device was marketed. However, the ASA noted that the correspondence did not refer to any ...

Special Report - Market Research: The numbers game

of the Advertising Standards Authority (ASA) last year following an ad that claimed its prices were '25% cheaper than ... , such as Debenhams and John Lewis. The ASA banned the ad on the grounds that it was misleading because the average ...

ASA considers new investigation into dead rat medicine ad

In April, the ad was given the green light by the ASA after it was shown in cinemas alongside 15-certificate films. The ad, by Langland, was created for the Medicines and Healthcare Regulatory Authority with Pfizer, and featured on TV screens for the first time last month. An ASA spokesman said: "The ASA has ...

Morning-after pill ad dodges ban

to unprotected sex. The phrase "the condom split" in the ad clearly demonstrated that. The ASA noted the imagery ...

Ad watchdog pulls Zovirax TV spot

other treatments at successfully treating cold sores, the ASA determined that the ad breached the CAP ...

Ad watchdog pulls celebrity slimming ad

did not communicate that postage costs were applicable to the free trial. The ASA questioned whether ... cast had recommended or used Hoodia in order to lose weight. The ASA felt that the details of postage ...

Advertising watchdog pulls Duchy Originals ad

scientifically proven benefits. This claim was not substantiated. The ASA further noted that Echina ... and low moods, the ASA concluded the ad to be misleading. The ad must not appear again in its current ...

Print ad for "cancer cure" herbal tea axed

Tea. The ASA felt that the ad s claim to "help you fight cancer heart disease diabetes plus much ...

Prince Charles' herbal product investigated by the ASA

Authority (ASA) over claims made about its Detox Tincture product....The Duchy Herbals Detox Tincture claims to be able to detox the body and aid digestion when one or two drops are added to a glass of water. The product, which contains dandelion and artichoke, costs 10. In addition to the ASA investigation, a senior expert on complementary medicine has attacked ...

Cosmetic ads acheive high compliance rate

on the findings, ASA director general Christopher Graham said: It is good to see the health and beauty sector ... . The ASA will continue to work with industry and clearance bodies to ensure there is a clear understanding ...

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