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The online game was devised by creative consultancy Tayburn and attracted the attention of the Advertising Standards Authority (ASA) after a complaint by Sustain, the Alliance for Better Food and Farming ... , crucially, the ASA ruled that adults and children who were old enough to navigate the website and play ...
The Advertising Standards Authority (ASA) received two complaints about tweets from glamour model Price and footballer Ferdinand, which formed part of promotional activity for Snickers owner Mars, undertaken by Abbott Mead Vickers BBDO. The celebrity tweets were probed by the ASA after they seemingly ...
Authority (ASA), as part of a move to curb the online marketing of junk food to children....to hand in 54 separate complaints this morning (9 February) to the ASA, concerning offending company ... targeted at children. The campaign claims the "super-complaint" was issued to the ASA after ... to children really leaves us with no choice but to submit this 'super-complaint'. "It is time for the ASA ...
for the nation" TV campaign for Trident was banned by the ASA after more than 500 complaints, some of which ...
been rejected by the Advertising Standards Authority (ASA)....The ASA said the Fallon-created ad for Cadbury's Bliss bar, which included the strapline: "Move over Naomi, there's a new diva in town", will not be investigated. The ASA received four complaints ... was reviewed by the ASA council, but it decided there were no grounds for an investigation. The council said ...
similar to it in future. The ASA told Antonio Federici that is was not to repeat the ads ... , it was forced to pull an ad by the ASA, after it featured a priest and a nun looking as if they were about ...
dramatic war of words with smaller rival Ecotricity. While the Advertising Standards Authority (ASA ... music stars. However, the wind was taken out of the campaign's sails after the ASA received 29 ...
The Advertising Standards Authority received 29 complaints that the TV campaign was demeaning to African people and perpetuated racial stereotypes. But today, the ASA threw the complaints out, ruling that most ads use stereotyping to get their message across. A spokesman for the ASA said: "Although ...
The ad, by Abbott Mead Vickers BBDO, for Nicorette Icy White chewing-gum prompted a complaint from one viewer whose seven-year-old child had found the mouth in the ad frightening. The ASA also ... children aged over four years. The ASA noted the ad s light-hearted music and cartoon-like style ...
-in-cheek portrayal of forbidden Italian temptations, which the ice cream represented. The ASA noted the ad played ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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