The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
and enable them to form healthy relationships. The ASA reinforced the importance of this message when ...
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ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
extension of the ASA s remit to include online claims, claiming it addressed a "widely recognised weakness ...
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
09 Feb 2012 | by Gemma Charles
Authority (ASA), as part of a move to curb the online marketing of junk food to children....to hand in 54 separate complaints this morning (9 February) to the ASA, concerning offending company ... targeted at children. The campaign claims the "super-complaint" was issued to the ASA after ... to children really leaves us with no choice but to submit this 'super-complaint'. "It is time for the ASA ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
by their mothers, drew 456 complaints to the ASA in November. Despite the gripes that the ad suggested Santa doesn't exist, the ASA said it won't be investigating. Hundreds of consumers also attacked the ad on social ...
Ribena fends off complaints about nutrition exaggeration
05 Oct 2011 | by Matthew Chapman
the Advertising Standards Authority (ASA) after objections were made about its 'bursting with berryness' claims....The ASA ruled out a ban after receiving a complaint that the M C Saatchi-created campaign implied Ribena was more nutritious than was the case. The complainant believed the bursting with berryness ... of vitamin C rather than the vitamin being added as a supplement. The ASA threw out the complaints after ...
PepsiCo rumbles Del Monte ad
21 Sep 2011 | by Matthew Chapman
Del Monte banned by the Advertising Standards Authority (ASA)....been compared to the overall leading juice brand rather than the leading non-chilled juice. The ASA ... or the entire fruit juice range. As a result, the ASA has banned the ad campaign and told Del Monte to ensure ...
Glacéau vitaminwater teams up with Jesse J for London 2012 sponsorship
19 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
Authority (ASA) to describe the vitaminwater drinks as "nutritious" in its advertising. Glaceau ...
125 years of Coke: From Atlanta to Facebook
13 May 2011 | by Nicola Clark
glasses of Coca-Cola a day. 1893-1904: Beyond Atlanta Asa Candler, a natural-born salesman ... than Robert Woodruff. From 1923 , four years after his father Ernest purchased the company from Asa ...
Vitaminwater appeal against ad ban fails
27 Apr 2011 | by Daniel Farey-Jones
about a poster ad with the line "enhanced hydration for the nation delicious and nutritious". The ASA ... ASA decisions on behalf of advertisers and complainants. The reviewer is rarely involved. Phillips received 46 requests for reviews in 2009, while the ASA was called upon to investigate 13,956 in the same ...
Coca-Cola hunts digital agency for water brand
21 Apr 2011 | by Anne Cassidy
new variant called Connect. Previous advertising for the brand has caused controversy. The ASA ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
