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The Advertising Standards Authority (ASA) made a loss for the year, with incomes declining...The ASA receives its income from a levy placed on the ad industry, a 0.1% levy on broadcast ad ... . In September 2010, the ASA s remit extended from paid-for ads online, to ads placed by companies on their own ... paid-for ads via search engines in the future. An ASA spokesperson said: "As the levy goes down ...
customers. The ASA noted Vodafone s claim that small print in the ad clarified which customers were ... ; therefore, the ASA concluded the poster was likely to mislead. The watchdog ruled the ad must not appear ...
not provide any evidence of how many. The ASA noted the "from" price in the ad was incorrect. It considered ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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