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Authority (ASA), challenging whether the ad, which was heard in December last year, linked alcohol to sexual ... time, including the possibility of meeting a potential sexual partner. The ASA said AB InBev should ...
The Advertising Standards Authority (ASA) made a loss for the year, with incomes declining...The ASA receives its income from a levy placed on the ad industry, a 0.1% levy on broadcast ad ... . In September 2010, the ASA s remit extended from paid-for ads online, to ads placed by companies on their own ... paid-for ads via search engines in the future. An ASA spokesperson said: "As the levy goes down ...
The Advertising Standards Authority (ASA) has launched its first consumer ad campaign in five years...directed the cinema and TV ads. The ads also inform the consumers that the ASA's remit now covers marketing communications on companies' own websites. In January, the ASA launched a business ... -Paler, director of communications, policy and marketing ASA, said: "We want the public to know that the ASA ...
. The BCAP Codes contain specific rules for the advertising of alcohol, which are administered by the ASA. ...
The relaxation of the ASA's 'artists separation rule' will allow brands to come closer...of the 'artists separation rule' by the ASA. L'Oreal was one of the first brands to take advantage ... and the advertising that helps to fund it should not be underestimated. Indeed, it is only by testing the ASA rules ... SECONDS ON ... THE REVISED ADVERTISING CODES - At the ASA's request, CAP and BCAP began a systematic ...
. The ASA found the ad to be offensive and therefore said it should not repeated. It did not however, find ...
, as was the television ad. The ASA also rejected Kia's argument that the radio ad was covered by the caveat "terms ...
on the billboards... Wilson gets the willies over Feltz's condom chat The ASA's press officer Matt Wilson ... conference - but possibly not for the right reasons. Parker, the chief executive of the ASA, regaled ... . Feltz, like the rest of the media, was keen to learn more about the ASA's relaxed rules for condom ...
as such a nerd,' says the director-general of the Advertising Standards Authority (ASA) with a laugh, as he...in June following the departure of Christopher Graham, has spent his entire working life at the ASA. 'I ... -time job at the ASA. Seventeen years on, Parker finds himself at the helm of an organisation with a staff of 95, which is celebrating five years as a 'one-stop shop' for ad complaints. Before that, the ASA ...
the ASA rejected their complaints on the grounds that "the ads were light-hearted and unlikely to cause ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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