Reebok set to relaunch controversial EasyTone shoes range
07 Feb 2012 | by Sarah Shearman
by M C Saatchi Sport Entertainment, is being used across Europe. In December 2010, the ASA banned ...
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Ad watchdog upholds complaint against BSkyB
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
A BSkyB ad for its HD and ESPN packages has been banned by the Advertising Standards Authority (ASA...and conditions in the creative, the ASA banned the ad. The ASA said it was "significant" that consumers would ... of today's decision. The ASA's remit was extended in March 2011 to encompass marketing claims companies ...
Paddy Power rapped by ASA over Luis Suarez ad
04 Jan 2012 | by Sarah Shearman
Paddy Power, the betting company, has been rapped by the Advertising Standards Authority (ASA...in his role as a professional footballer, rather than in connection with the act of gambling. The ASA ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
by their mothers, drew 456 complaints to the ASA in November. Despite the gripes that the ad suggested Santa doesn't exist, the ASA said it won't be investigating. Hundreds of consumers also attacked the ad on social ...
Paddy Power calls £6m creative review
16 Jun 2011 | by Sara Kimberley
the "blind football" execution, which featured a cat being kicked by a blind footballer and was the ASA ...
Reebok kicks off trainer trials in DW gyms
15 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
." In December, the Advertising Standards Authority (ASA) banned ads for Reebok's variant sports shoes, EasyTone ...
What UK marketers need to know about the Super Bowl
08 Feb 2011 | by Andrew McCormick
for brands, such work would need pan-European appeal and, in the UK, to satisfy the ASA. 3 Measure ...
Puma signs up Girls Aloud star to endorse new trainer
05 Jan 2011 | by John Reynolds
but was later told by the Advertising Standards Authority not to repeat a different TV campaign, after the ASA ...
Ad watchdog bans Reebok's bum-toning trainer ads
01 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
The Advertising Standards Authority (ASA) has banned ads for Reebok's EasyTone Curve trainers...substantiated by the study, the ASA dismissed the evidence and upheld the complaints. The ASA said the sample ... that consumers would achieve an improvement in muscle tone". The ASA ruled the ads were misleading, as Reebok ... complaints to the ASA, thousands of consumers have told us they love our shoes and that they work. For us ...
Bet365's 'free £200 bet' ad lands it in hot water
04 Aug 2010 | by Jennifer Whitehead
Authority upheld the complaint after an investigation. The ASA said that although it acknowledged ... in the offer". The ASA has told bet365 that the ad must not appear in its current form and that future terms ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
