PRWeek podcast: TripAdvisor case shows why brands must engage
10 Feb 2012 | by John Owens
comes as the ASA extended its remit online last year, and prompted Scott Thomson of Edelman ...
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Social Brands: How to be social
16 Feb 2012 | by John Owens
company or product on a company or personal site, the ASA may query it following a complaint ... are going to complain, first complain to the host website. Then move on to those involved, the ASA or other ...
Edelman takes swipe at Advertising Standards Authority on TripAdvisor ruling
09 Feb 2012 | by John Owens and Elizabeth Pears
procedures following the ruling by the ASA. He suggested that the ASA had been used by firms looking to promote their own interests. 'The ASA has been used as a mechanism by people with clear commercial interests who claim to have the interests of hoteliers at heart,' he said. 'The ASA took this opportunity ...
TripAdvisor under the spotlight after Advertising Standards Authority ruling
09 Feb 2012 | by John Owens and Elizabeth Pears
and making sure the ASA is alerted. Online monitoring will become even more important.' But Fleishman ... to nothing'. 'Yes, it is a formal ruling from the ASA, but all it impacts is the marketing language ... . Also read: Danny Rogers: TripAdvisor needs to trade on trust And: Edelman takes swipe at ASA ...
Danny Rogers: TripAdvisor needs to trade on trust
09 Feb 2012 | by Danny Rogers
', and averaging out at an unhelpful four stars. TripAdvisor's response to the ASA ruling has been along ...
Comet slammed for advertising 'misleading' discounts
08 Feb 2012 | by Matthew Chapman
(ASA) on the grounds that the items had not been offered at the higher prices for a sufficient period ... by making it clear the higher price had not been available for 28 days beforehand. However, the ASA said ... purchase. The ASA ruled the washing machine was on sale at the higher price for a sufficient period ...
Phones4U horror ad triumphs against flood of complaints
21 Dec 2011 | by Matthew Chapman
Standards Authority (ASA) ruled the ads were unlikely to cause serious or widespread offence ... complaints to the advertising watchdog. The ASA accepted the creative was designed to draw attention ... the little girl had spoken. Caspar Nelson, Phones4U head of brand communications, said: "We see the ASA ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
by their mothers, drew 456 complaints to the ASA in November. Despite the gripes that the ad suggested Santa doesn't exist, the ASA said it won't be investigating. Hundreds of consumers also attacked the ad on social ...
Motorola 'life proof' ads banned after phones crack
09 Nov 2011 | by Matthew Chapman
In the TV ads, which carried the "it's life proof" tagline, the Defy handset was dropped in a nightclub and splashed at a pool party. The Advertising Standards Authority (ASA) banned the ad after ... , the ASA banned the ad because it believed the creative falsely implied the Defy would generally withstand ...
Duke Nukem slammed for graphic strip club ad
19 Oct 2011 | by Matthew Chapman
The Advertising Standards Authority (ASA) received 34 complaints about the ad, which aired in June ... was similar to mass-market entertainment including TV, film or music videos. The ASA noted the post-9pm ... . As a result, the ASA has ruled the ad must now be broadcast after 11pm. Follow Matthew Chapman ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
