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TalkTalk defies BT complaint with new safety campaign

TalkTalk was censured by the Advertising Standards Authority (ASA).this week for claiming in a ... is possible because the ASA accepted in its previous ruling that TalkTalk was the only home-broadband provider ... times of day. The ASA decided to ban the ad because it believed consumers would interpret the claim ...

TalkTalk broadband ad banned after BT complaint

members of the public contacted the Advertising Standards Authority (ASA) to complain that the safest ... to be installed as a separate package. The ASA noted HomeSafe offered three features, which included content ... online experience using TalkTalk broadband. As a result, the ASA believed customers would interpret ...

Sky and Virgin clash over unbranded direct mail campaign

BSkyB has successfully petitioned the Adverting Standards Authority (ASA) to ban a direct mail...from Virgin Media". The ASA decided the disclaimer was likely to be overlooked by consumers because ... angle on the right hand side of the envelope. The ASA concluded the direct mail campaign did ... " was rejected by the ASA despite an objection from Sky, which said the statement could misleadingly imply Virgin ...

Ad watchdog lays down rules on broadband speed claims

(ASA), has laid down updated rules stating services should not be described as "unlimited" if users ... in January, after the ASA received numerous complaints relating to speed and "unlimited" claims in telecoms ... that half the "up-to" speeds advertised by providers. The ASA has warned the new guidance on advertising ...

Carphone Warehouse rapped for false 'lowest price' claims

Authority (ASA) ruled the data was not comprehensive enough. The ASA said The Carphone Warehouse prices ... prices offered by The Carphone Warehouse were lower, rather than equal. As a result, the ASA has ...

Ad watchdog to offer blueprint for broadband speeds

than its competitors. The ASA hopes the review will tighten up existing policy to ensure future ...

BT and Virgin Media clash over broadband claims

The ASA ruled the ad did not make clear that BT Infinity had limited availability and falsely ... that they [the ASA] want the fact that BT Infinity is rapidly rolling out, but not yet widely available ... with the ASA how they define 'widely available', given the restricted availability of Virgin Media's own fibre ...

Gap between advertised and actual broadband speeds widens

by the Advertising Standards Authority (ASA) within the last year. In the past four weeks alone, Virgin Media has ... once again urge the ASA to bring about a rapid change in the way broadband services are being ...

'Misleading' TalkTalk TV ad banned by ASA

broadband and phone package, has been banned by the Advertising Standards Authority (ASA) after rival...competitor. The ASA noted TalkTalk's comments that the ad asked a question about savings, but disagreed ... in either no saving at all or only a small saving". The ASA ruled that the ad must not be shown again ...

Virgin rapped for attacking rivals' broadband claims

appeal to the ASA has backfired on Virgin Media, with the watchdog upholding all eight complaints made ... clear in future advertising," the ASA said in today s ruling. "We also told them to ensure their marketing material did not discredit or denigrate other marketers." Virgin had told the ASA the campaign ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.